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Posts Tagged ‘community management’

You Tell Us: What Are Social Media’s Limitations In Your Newsroom?

Much is made about how social media has changed newsrooms, and I’m one of those people who talks a lot about it.

But for all of that talk, there comes a point where you need to decide what action to take, if any.

Newsrooms today are bombarded with lists of best practice, how-to’s and draconian Do This Or You Will Perish blogs and articles.

Do you go with the herd, or do you hold your own and keep moving forward the best way you know how?

I’d really like to hear from some of our readers who are “on the ground” as a part of, or observing, their newsroom’s transformation and/or adoption of social media and online communities.

Not everyone is going to have an easy time of it, but there is certainly opportunity to learn from each other’s experiences.

If you have something to share,  please chime in with a comment below about the horror stories, or the tales of greatness at the news organization you work at.

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Social Media Roundup: Reaching New Audiences, Creating Social Content and More

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about researching how to reach new audiences; why Per Active Member is an important metric;  and best practice for socially-created content.

 

 

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Social Media Roundup: Advocacy, Corporate Social Strategists, and Social Media Campaigns

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about the shift from influence to advocacy in the development of online communities; the changing future of today’s corporate social media strategists; and best practice for growing an online community through a series of campaigns.

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Should Reporters Create Online Communities For Their Beats?

In the last few years social media has become about more than Facebook and Twitter.

Other sites have been created that deal with a specific topic. Their membership numbers are small in number, but the topics discussed often garner a lot of activity because the people on the site are passionate about the subject.

When I think about subject-matter expertise in a newsroom, I think of a beat writer/reporter. In the newsroom, they are the subject-matter experts for the beat that they are assigned to cover.

They have a first-hand knowledge of the topic and the issues at hand and they have relationships with the people who are impacted or make decisions about the topic.

In the world of social media and online communities, they would be ideal community managers.

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Social Media Roundup: The Connected Customer, Social Media Crisis Comms, Timeline for Power Users, and more

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about the connected customer and what that means for brands and media; why it’s good to use social media as part of crisis communications; Timeline tips for power users; how Facebook “likes” are similar to e-mail opt-in; and why you should pay social media interns.

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