The news and review site is the first project of Revere Digital, founded by Swisher and Mossberg. Along with launching the site, they’ve also opened registration for their Code Conference in May. According to their release, Swisher and Mossberg hold controlling interest in Revere, but NBCUniversal News Group and Windsor Media are investors. They write:
Revere and the News Group will be each others’ close media partners, for example, featuring our top-notch journalism on each of our platforms, including websites and TV networks such as NBC, CNBC and MSNBC.
Already the buzz has been good:
— Rob Pegoraro (@robpegoraro) January 2, 2014
My Twitter feed was teeming with retweets of Mossberg’s first column about tech groupies and Ben Horowitz’s piece about “Can Do Culture.” If you read AllThingsD and follow their team, it’s not surprising that they’ve hit the ground running.
Apart from admiring the moxy to create a new media company and news site, my favorite feature is the “Ethics Statement” tab that accompanies each writer’s byline. They range from just filling in a template to pretty in-depth disclosure — financial investments, copping to owning bitcoin’s or being married to Google execs. As more independent media companies emerge and journos rearrange and reinvent themselves, that’s a trend I’m hoping catches on.