Finding success on YouTube can often be a difficult thing to do. There are tons of different variables that can make or break your video — whether it’s a 15-secon d clip or something you consider a masterpiece.

Luckily, YouTube itself is here to help. They’ve produced a little-known bible for content creators, the YouTube Creator Playbook.

This is not a playbook for beginners. It includes tips for engagement, uses terms like “tent-pole programming” and gives a detailed look at YouTube’s analytics package. Read more