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Posts Tagged ‘content management’

Should Reporters Create Online Communities For Their Beats?

In the last few years social media has become about more than Facebook and Twitter.

Other sites have been created that deal with a specific topic. Their membership numbers are small in number, but the topics discussed often garner a lot of activity because the people on the site are passionate about the subject.

When I think about subject-matter expertise in a newsroom, I think of a beat writer/reporter. In the newsroom, they are the subject-matter experts for the beat that they are assigned to cover.

They have a first-hand knowledge of the topic and the issues at hand and they have relationships with the people who are impacted or make decisions about the topic.

In the world of social media and online communities, they would be ideal community managers.

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Social Media Roundup: The Connected Customer, Social Media Crisis Comms, Timeline for Power Users, and more

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about the connected customer and what that means for brands and media; why it’s good to use social media as part of crisis communications; Timeline tips for power users; how Facebook “likes” are similar to e-mail opt-in; and why you should pay social media interns.

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Social Media Roundup: Social Media Insights, Successful Social Media Promotions and More

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about actionable social media insights; the maturing of community management; advice for making a successful social media promotion; and culture change as a barrier to social media adoption.

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How To Get Social Media Experience While In School

In my last two posts here, I drew from experiences I had as a guest speaker to journalism, mass media and public relations classes at Central Michigan University.

This post will touch again on those experiences, but will look at a common question I was asked by students in many of the classes I spoke to.

In every class I spoke to, there was one student who always asked the same question: How can I get a job in social media?

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Social Media Roundup: Lies about social media ROI, investing in your community and more

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about why you should invest in your community; existing passion in online communities; big lies of social media ROI; and how to start building an online community.

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