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Posts Tagged ‘content strategy’

Discover Magazine Launches Citizen Science Salon

citizenscienceIn a week fraught with rethinking digital and mobile content strategies, Discover magazine took a rather classic route in attempting to expand their reach and engage new audiences. They’ve added two new blogs to their site — But Not Simpler and Inkfish — and launched Citizen Science Salon — which includes real, crowdscourced science projects from SciStarter that correlates with articles in the print and digital version of the monthly magazine.

Associate online editor Lisa Raffensperger told me over the phone that the parntership is a natural one: Read more

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now! 

A Journalist’s Quick Primer on Who Uses Cell Phones (and How)

A big push in journalism right now? Mobile. An important piece of information for knowing how to make a good journalism strategy for mobile? How people actually use mobile.

There are many types of “mobile” out there, of course (mobile phones, yes, but also an increasing amount of tablets and the like). But the Pew Internet and American Life project just compiled much of its research on cell phone usage and demographic statistics into one handy location. And because the cell phone is still the major mobile device, I thought it might prove helpful to highlight some significant stats as they relate to journalism strategy.

Many of these stats may at first seem most helpful to those dabbling in the business of journalism, but knowing them could also benefit to the savvy journalist. Some stats may be promising for your strategy; some may be a reality check. In any case, “knowing your audience” (and source) is always important, as we have blogged about heavily as of late.

The connected world is not quite flat. It’s worthwhile to have a baseline of probability for content success or finding the right social voices in a pinch.

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Before Writing a Social Strategy, Think About The Blog

When developing a corporate social media strategy, it’s important to ensure that there are processes in place to allow the social media communities to scale over time.

It’s also important to ensure that there is a training system in place for employees who will need to be taught best practice for maintaining social media communities.

But taking precedence over your social media strategy should be the development of the blog strategy and how it will fit with the coming social media strategy.

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