Posts Tagged ‘crowdfunding’
Baratunde Thurston and the rest of the crew at Cultivated Wit are teaming up with AOL Studios to produce a show called FUNDED. It’ll feature crowdfunded projects from around the country and talk to the entrepreneurs about why they chose such a path. In a blog post announcing the project, Thurston implored anyone who knows of cool, under-the-radar projects to share.
What are your favorite crowdfunded journalism projects?
If Joe Verdirame has his way, we’re all going to be ‘vournos’ pretty soon. You heard me: vourno, or a video journalist. Along with his brother and some friends from college, none of whom are practicing journalists, Verdirame has created the first crowdfunding platform focused solely on the news.
Set to launch this May with a handful of ready videojournalists, Vourno works much like other crowdfunding sites such as Kickstarter or Indiegogo, with a viewing platform to boot.
We love the news, but we saw this hole that needed to be fixed. We’re just for news, and we’re not just a funding platform, we’re providing an independent news network, a platform where users can build a portfolio, and their pieces get rated. With our platform, you get to see the end result and you can keep following your vourno.
Journalists who want to produce their own magazine news show, cover a story they feel is missing from the mainstream, or head overseas to break news, create a Project, in Vourno parlance. Each project has thirty days to reach its funding goal. Once it gets funded, the journalist goes out to produce the segment and then posts in on the Vourno site.
If you’re not a journalist, you can head to Vourno to donate and fund a project, submit an idea, or just watch the news.
Some exciting features: Read more
Crowdfunding seems to be happening everywhere these days. From small art-projects to large scale hardware ventures, the Internet community is eager to send cash towards a cause they believe in, and it’s a great way to fill in the financial gaps when pursuing an in-depth project on behalf of a publication (say, a trip out to the Middle East for a local paper) or to start a completely new publication.
And, given the recent (and major) successes of journalism projects like NPR and Public Radio Exchange’s 99% Invisible and long-form science feature magazine Matter, there’s plenty of stories out there that prove funding a journalism project can work. If you’re strapped for cash and looking to make your dreams happen, crowdfunding is one of the best ways to do it.
However, it’s important to note that a funding campaign for a magazine is very different from a funding campaign for an iPhone-linked smart watch. Because there isn’t a high-value product on the line, people won’t necessarily be clamoring for your work alone.
Here are some smart tactics you should consider when embarking on your own crowd funding. Good luck!
1. Make a Video That Shows You Off
Here’s a piece of Crowdfunding 101: If you want to get funded, make a video. Staticstics show that projects with an engaging video attached to their funding appeals boost their chances of full funding to 50%. But, it’s not as easy as it sounds — creating a dynamic video about an unmade (or as-yet undeveloped) journalism project can lead to lot of head scratching. Read more
2nd most funded in publishing. 1st in journalism. Thanks so much for being a part of it. You rule! twitter.com/romanmars/stat…
— Roman Mars (@romanmars) August 10, 2012
An update to our post last week: the pledges kept coming, and the most funded journalism project in Kickstarter’s history is now a small-staffed podcast about design.
If you didn’t read it, public radio’s Roman Mars started a crowdfunding campaign this summer with a goal of $42,000 to help fund extra help for its third season of 99% Invisible, his side project focusing on the “invisible” activity that shapes our lives. (It was a necessary gamble– most of the money was slotted to hire former intern Sam Greenspan and make production more manageable.) In the end the radio show distributed by Public Radio Exchange more than hit its goal, and more than doubled its goal, too—the project funded its goal 405 percent.
A total of 5,661 backers crowdfunded it to a whopping $170,477.