Digital First Media announced today that it is creating a national curation team as part of its centralized news operation. That operation, called Thunderdome, will be produced by Digital First’s MediaNews Group and Journal Register Company. The content from Thunderdome will be distributed to its 800 multi-platform products in an effort to bolster the quality of its newsrooms. Julie Westfall will lead the team with Angela Carter and Karen Workman joining as curators. Read more
Posts Tagged ‘curation’
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Allowing a reporter to write for another publication or media outlet generally ranks pretty high on an editor’s list of Things Reporters Aren’t Allowed To Do.
While their reasoning is well-intended, I think it’s time to take another look at what those reasons are, and whether opportunities exist to capitalize on the new media landscape to benefit the news organization.
Here are three reasons why allowing reporters to write for other blogs may end up being beneficial:
In the last few years social media has become about more than Facebook and Twitter.
Other sites have been created that deal with a specific topic. Their membership numbers are small in number, but the topics discussed often garner a lot of activity because the people on the site are passionate about the subject.
When I think about subject-matter expertise in a newsroom, I think of a beat writer/reporter. In the newsroom, they are the subject-matter experts for the beat that they are assigned to cover.
They have a first-hand knowledge of the topic and the issues at hand and they have relationships with the people who are impacted or make decisions about the topic.
In the world of social media and online communities, they would be ideal community managers.
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