A 250-pound bear climbs a tree in Connecticut, and the local mayor live tweets about it.  It sounds like a pretty standard day on Twitter, but this particular encounter was different.

It went crazy viral.

How does a seemingly ordinary alert from a mayor about a bear incident become the subject of the entire Internet’s curiosity? Well, Danbury Mayor Mark Boughton’s Twitter presence explains a lot about his personality. Known for tweeting rap lyrics and maintaining a casually silly presence on the social media site, Boughton is the mayoral version of a lounge lizard compared to other high-profile political social media stars (the heroic Cory Booker, hailing one state over in New Jersey, comes to mind).

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