This morning, The New York Times announced a radical redesign of its website — a slimmed-down and minimalistic experience that evokes the Times stunning and oft-replicated digital experience “Snow Fall.” The design marries a lot of what users have raved about the Times‘ iPad experience, while also offering “premium” space for ads.
“As we continue to develop our rich content offerings across video, slideshows, data visualization and interactive graphics, these adjustments to NYTimes.com provide the structure our newsroom needs to deliver a best-in-class digital news report,” says excutive Jill Abramson in the company’s blog.
As the Times continues to aggressively keep up with the evolution of digital design, there’s plenty of takeaways to apply to any website. Keep in mind these three tips, and you can ensure your website is ahead of the curve.
1. Web Design Is Constantly Evolving
The Times has certainly come a long way from the design it had ten years ago, but there’s no denying that it’s missing the edge of some modern publications, such as the responsive design of Mashable or the new Kinja layout of Gawker publications Deadspin and Jalopnik. In order to keep up with the times, the Times has to adapt.
Here are just a few features the Times is including in its beta design: Read more