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Posts Tagged ‘digital’

Why Studying Journalism Is Still a Good Idea

News of the death of newspapers never stops. A LinkedIn analytics post showed that newspapers are the fastest shrinking industry in terms of job numbers. The Newspaper Association of America released statistics that showed ad sales were down 7.3 percent in 2011. On his blog, Alan D. Mutter added some more dismal facts—the last time ad sales were this low was 1984, and the combined ad sales of all U.S. newspapers equal only two-thirds of that of Google. Though digital advertising increased 6.8 percent, it still failed to make up the 9.2 percent loss of print.

And so, Robert Niles at the Online Journalism Review asked a pertinent question, “Is any university in America still admitting students as print journalism majors?” Read more

Mediabistro Course

Book Promotion and Publicity Boot Camp

Book Promotion and Publicity Boot CampDevelop a plan for your book's success in our online boot camp, Book Promotion & Publicity! Starting November 3, publishing and publicity experts will teach you the best practices for a successful book launch using various promotional techniques. Register now!

New York Times‘ New Paywall Vs. WSJ, Newsday

NYT.com paywall coming to a browser near you.

Today, The New York Times announced details of its new paywall, which hits Canada today and everyone else March 28. Print subscribers will get access with their subscription, but for the rest of the online community, perusing the Grey Lady’s content could cost you if you’re a regular reader (i.e. more than 20 stories per month).

There are, of course, workarounds and ways to game a paywall system, and they will be working out the kinks. (This isn’t, after all, NYT.com’s first foray into charging for online access). But on first glance, it appears the NYT is taking a middle of the road approach that will allow the casual reader to surf in and read their content without disruption, while gaining revenue from the daily and heavy readers who stick around. Whether this renewed attempt at a paywall works and actually succeeds at convincing people to change their mood about paying for online content or not will be watched closely as more papers and chains nationwide look for ways to recover their news-producing costs.

Read on to see how this new paywall stacks up to two other large newspapers with paywalls in place, the Wall Street Journal and Newsday.

To see that spreadsheet full size, click here. Or read the same information below.

Read more