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Posts Tagged ‘digital journalism’

HootSuite University Moving into J-School Classrooms

It’s back to school time and the debate about how to teach journalism is already underway. As academics debate the ‘teaching hospital model’ and hackathons, there’s some real time relief for professors at the 101 level– and it’s coming from a brand. HootSuite, the social media management system, has long offered certification programs and paid pro-package ‘educate yourself’ content. Now, they’re moving into higher education.

Launched in 2011,  HootSuite University has already partnered with over 350 universties, including NYU, Syracuse, and Columbia. The program is more than just product training, though that’s included. There’s also a tailored curriculum for journalism and communications professors, which covers topics from the easy stuff like maintaining a social media presence and best practices to story tracking and analytics.

Lesson objectives cover a variety of topics from “How to Live Tweet an Event With Integrity” and “Compare Social Media Analytics with Site Traffic Using Google Analytics. The curriculum follows the “Read, Watch, Do” format, so professors have an archive of articles, videos, and examples to share with students and suggestions for homework assignments like setting up a Tumblr blog and tracking it, or revising a Twitter bio. Professors can follow the curriculum rigorously, or just use it as inspiration. Dr. William Ward, a professor at at the Newhouse School of Communications at Syracuse, uses HootSuite’s program to make more time for other things, he told me via email: 

I integrate HootSuite into the curriculum of all my courses because it frees me up to focus on higher level strategic concepts. Students receive recognized, industry leading professional credentials that give them a competitive advantage in the job arena.

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Write to ‘Inspire and Encourage’ at Entrepreneur.com

Entrepreneur.com

Unlike other small biz publications such as Inc. and Fast Company, Entrepreneur has expanded into the lifestyle territory, addressing the facets of entrepreneurs’ lives that extend beyond the boardroom.

“Entrepreneurs have sort of become the rock stars of our era,” explained executive online editor Laura Lorber. “It’s very popular to call yourself an entrepreneur now, and it’s a very aspirational status. Basically we’re looking for content that helps them improve their work and their personal lives.”

Good news, journos. Editors at Entrepreneur.com are open to pitches from new writers, as long as they stay in tune with the brand’s mission: to inspire and encourage.

For pitching etiquette and editor’s contact info, read How to Pitch: Entrepreneur.com.

Sherry Yuan

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

Speak to the “New, Modern Parent” at Babble.com

BabbleJournos committed to telling the truth about parenthood can land a byline at Babble.com, an award-winning online magazine serving up nitty-gritty, real-talk content.

“[Babble is] the site that we imagine [a mom] reads at night to relax or in the morning,” said senior editorial manager Dara Pettinelli. “It’s where she goes to unwind and connect with her as woman, and not her as mom. Obviously, parents are more than just mom and dad, and that’s really what Babble speaks to.”

For pitching etiquette and editors’ contact info, read How to Pitch: Babble.com.

Sherry Yuan

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

TheAtlantic.com Wants Freelancers With ‘Well-Argued’ Ideas

The AtlanticAt the Web version of The Atlantic, there is plenty of room for freelancers to score a byline. On a single day, over 40 features are published, with headlines ranging from “The Cure for Obesity” to “What Gmail Knows About You” and “Medicine’s Fading Traditions of Generosity.”

The website covers the same thought-provoking topics as the print mag, and editors are open to pitches from freelancers who want to build a relationship with the pub.”One of our taglines is ‘we are no party of clique.’ That goes back to 1857 when we were founded,” said editor Scott Stossel, “that we would be unaffiliated with any specific ideological approach or political party. That remains the case today.”

Each freelancer’s viewpoint is as valid as the next one — but if you want to impress the editors, better do the proper research. For pitching etiquette and editor’s contact info, read How To Pitch: The Atlantic.

Sherry Yuan

ag_logo_medium.gifThe full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

InsideClimateNews: A ‘David and Goliath’ Story for Digital Publishing

InsiderClimate News LogoEarlier this year, InsideClimate News won the Pulitzer Prize for National Reporting against 50-something other entrants, beating out both The Boston Globe and The Washington Post.

How did they manage it? 

Editor & Publisher recently spoke with the editors behind the award-winning investigative piece, “The Dilbit Disaster: Inside the Biggest Oil Spill You’ve Never Heard Of,” which took form as a narrative detailing the events of the 2010 Michigan oil spill. Reporters Elizabeth McGowan and Lisa Song spent seven months gathering information from the local residents, scientists and company involved with the spill.

This online-only, nonprofit news organization had to really work “with the elements,” said Susan White, the website’s executive editor — and she wasn’t referring to the natural ones. The team of only seven full-time journalists faced difficulties that any small, nonprofit organization is already well-aware of: money and resources.

In addition to these scarcities, InsideClimate News faced a unique challenge that most digital startups can quickly relate to. ”We are truly a virtual organization,” White said. “I am in San Diego, publisher David Sasson is in Brooklyn, and our reporters are in Washington, Boston and New York.”

Yet, being separated by state lines and time zones wasn’t the most difficult aspect of working on the piece. “We [had] no resources and little funding. Managing editor Stacy Feldman kept the site running, and there were a lot of days we didn’t have a new story to put up,” she said.

This ‘David and Goliath story,’ as coined by White’s husband, is proof that nonprofit, online-only pubs are doing more than just staying — they’re winning.

Read the full story on Editor & Publisher.

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