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Posts Tagged ‘digital magazine’

Yahoo Unveils New ‘Digest’ App and Digital Tech Magazine

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In an attempt to reclaim its reputation as a Silicon Valley success story, Yahoo has announced several new products and offerings for 2014, including an app and two subject-specific digital magazines.

Yahoo CEO Marissa Mayer addressed a Las Vegas techie crowd earlier this week with a new vision and push into digital news products that the company hopes will make it relevant in the world of online publishing again.

For our purposes, we’re going to focus on just two of the news products introduced Tuesday.

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What It’s Like To Start A Digital Mag On Global Women’s Issues

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Magazines are going through quite a transition these days. While print newspapers are in a downward spiral, digital magazines are thriving.

And that’s exactly why now is an opportune moment to create a digital pub. At least that’s what Daria Solovieva and Ivy Ng are hoping. The Columbia Journalism School grads recently created Valerie, a “space to feature female writers, bloggers, photographers, bring you stories of inspiring women and feature economic, social and political issues impacting lives of women across the globe.”

10,000 Words recently spoke to Solovieva (via email) about the ups and downs of creating an online-only pub. She says that she and her partner never considered that Valerie would be a print mag.

“The idea was always for an online, global platform that reflects how young professional women are increasingly consuming news and also the topics they’re actually interested in,” Solovieva explained. “None of my own peers subscribe to print women’s magazines anymore because the bulk of their content is limited to fashion and entertainment, which is also available for free online.” Read more

How To Go Print First, Digital Next

If you wanted to branch out and start your own publication, how would you do it?

Unless you’ve been living in a ditch for the past ten years, your first step would be to start a website, right? Even I’ve championed the idea that new magazines and journals should start online.

But print isn’t dead just yet. And for a niche market, print’s a good marketing strategy.

In the name of full disclosure, I have contributed sporadically to Region’s Business, a political and business journal based in Philadelphia since its launch. When my first piece ran, I was ready at the keyboard to tweet the link to the launch edition. But there wasn’t one. The magazine, launched in August 2012, started off the old fashioned way — with a little start-up capital, ad buys, and paid subscriptions.

Editorial director Karl Smith always seemed one step ahead of the market. He moved seamlessly from various editorial roles in print to interactive media director at Calkins Media papers in Pennsylvania. When AOL’s Patch.com came calling, he hopped aboard to launch the hyper-local news sites as a Regional Editor outside of Philadelphia.

And now, among tablet saturation and folding weeklies, he was taking a business and politics journal to the presses. It was time to figure out how, and why, that was possible.

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Make Your Own Digital Mag With Glossi

These days, there are many ways for people to be content creators. Whether it’s blogging or shooting YouTube videos, the Web has provided the democratization of content creation. That’s gotten a whole lot prettier with Glossi, a new digital publishing tool that allows users to create their own online magazines. Now in public beta (you can request an invite here), Glossi offers an intuitive way for anyone to craft a digital magazine, complete with multimedia integration.

Created by the social commerce company ThisNext, Glossi is a bid to branch out beyond the fashion and commerce world into the wider digital publishing realm. So, can a platform like this upend the magazine publishing industry? Read more