Posts Tagged ‘digital media’
Today, the Pew Research Center released the State of the News Media report. And it’s not as dreary as you might think. They say so themselves:
A year ago, the State of the News Media report struck a somber note, citing evidence of continued declines in the mainstream media that were impacting both content and audience satisfaction. As indicated above and throughout this report, many of these issues still exist, some have deepened and new ones have emerged. Still, the level of new activity this past year is creating a perception that something important, perhaps even game-changing, is going on. If the developments in 2013 are at this point only a drop in the bucket, it feels like a heavier drop than most. The momentum behind them is real, if the full impact on citizens and our news system remains unclear.
If I were friends with Ezra Klein, I would tell him to keep his chin up this week. As you might have read, he’s leaving the Post and Wonkblog, effective immediately, to start his own media venture, after the Post decided they wouldn’t be interested in investing a reported $10 million and hiring three dozen people to help him do it.
The general consensus is that Klein is going to need more luck than funding to make this work.
It’s not going to be easy — as many have pointed out — relying on advertising and his brand won’t be enough. John McDermott over at Digiday points out that Re/Code’s Kara Swisher and Walt Mossberg need to charge thousands of dollars for conference tickets to make it work, Grantland has ESPN’s big name to draw national brands, Glenn Greenwald has a billionaire backer and Andrew Sullivan is, well, Andrew Sullivan. Read more
The news and review site is the first project of Revere Digital, founded by Swisher and Mossberg. Along with launching the site, they’ve also opened registration for their Code Conference in May. According to their release, Swisher and Mossberg hold controlling interest in Revere, but NBCUniversal News Group and Windsor Media are investors. They write:
Revere and the News Group will be each others’ close media partners, for example, featuring our top-notch journalism on each of our platforms, including websites and TV networks such as NBC, CNBC and MSNBC.
Already the buzz has been good:
— Rob Pegoraro (@robpegoraro) January 2, 2014
My Twitter feed was teeming with retweets of Mossberg’s first column about tech groupies and Ben Horowitz’s piece about “Can Do Culture.” If you read AllThingsD and follow their team, it’s not surprising that they’ve hit the ground running.
Apart from admiring the moxy to create a new media company and news site, my favorite feature is the “Ethics Statement” tab that accompanies each writer’s byline. They range from just filling in a template to pretty in-depth disclosure — financial investments, copping to owning bitcoin’s or being married to Google execs. As more independent media companies emerge and journos rearrange and reinvent themselves, that’s a trend I’m hoping catches on.
There must be something in the air, maybe the end of a crazy year, that’s making writers introspective. In the past week alone, there have been some very good analyses of the state of the digital publishing . Since it’s cold outside (unless you live in a place where it’s not cold outside, and in that case, stop gloating) and you need some good reads for hibernation, here are five pieces that, I think, aptly explain the industry right now and help further the conversation.
Everybody in the room, put your hands together for Mr. Bennett. It’s not that he’s against expansive reporting, but the way the terminology is thrown around by publications. He asks:
“Is this just a fad, maybe even a fraud? Cynics would say that publishing a few big feature stories is a shortcut to respectability, and they’d be correct. But realists, I’m happy to say, would comment further that such features work: They draw in a lot of readers.”
Recently, I have find myself tapping out around page 3 or 4 of a feature article. By placing value on “long” we stop focusing on “interesting.” Let’s find another phrase, Bennet suggests, even if it proves tough;
Length is hardly the quality that most meaningfully classifies these stories. Yet there’s a real conundrum here: If long-form doesn’t fit, what term is elastic enough to encompass the varied journalism it has come to represent, from narrative to essay, profile to criticism? And how do you account for the blurring of boundaries as work from the digital realm energizes and reshapes traditional forms of journalism?
good post about Gawker’s Neetzan Zimmerman, although I wondered about this: “He posts only about a dozen items a day” http://t.co/rBfMIQvbxI
— Mathew Ingram (@mathewi) December 2, 2013
Let’s put aside the fact that that headline is really long and plays into some viral trends itself. After the Wall Street Journal’s profile on Neetzan Zimmerman, Ingram was irked by how many times a day the subject posted, and posits that focusing on viral content as a growth strategy, while it works for some, may not be a great idea. Don’t put all your eggs in one basket sort of thing:
But even if the content itself continues to work — in the sense that people will always want to share photos of otters holding hands or cats that look like Franklin Delano Roosevelt — the value of those millions of pageviews is continuing to drop. That’s not just because there are more and more sites doing it, but because the value of incremental pageviews is sinking inexorably towards zero. Read more
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