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Posts Tagged ‘digital platform’

How to Make Online Content Less Interactive, But Better

The joke’s on us, guys. I couldn’t help laughing out loud and passing around a recent article from The Onion this week. The headline “Internet Users Demand Less Interactivity” caught my eye. The satirical piece contained gems like this quote:

Every time I type a web address into my browser, I don’t need to be taken to a fully immersive, cross-platform, interactive viewing experience,” said San Diego office manager Keith Boscone. “I don’t want to take a moment to provide my feedback, open a free account, become part of a growing online community, or see what related links are available at various content partners.

Har-har. Go ahead. Read the whole thing, I’ll wait.

Now back to business. As much as our jobs depend on curating those cross-platforms and creating sharable content, things are only funny when they’re true right? I think there are lessons to be learned from being the butt of the joke. Here’s how to keep those snarky Onion writers happy:

1. Use Video Only When It’s Compelling

Many of my colleagues working at hometown papers have been handed small digital cameras in the past years and an order from higher ups to have accompanying video for their stories and columns. We all have to be reporters, video producers, audio editors, among other things, these days. But video only works when it’s compelling. For it to be compelling, you need more training than the two afternoons in the conference room with the tech guy. Many of us are good writers and good video editors. Just as many people are not. (Full disclosure: I am not.) There is a huge difference between knowing how to put together a nice video from filming to finishing touches, and really feeling, embracing, the medium. I want to propose that while adapting is good, and learning to use Final Cut or even iMovie is a must, if you know it’s just not your thing: rebel.  Read more

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From News Business to Networked Business: 3 Ways to Consider Digital Platforms

Sometime’s all it takes is a change of attitude. Lionel Barber, editor of the Financial Times, announced a bold move in the way the organization will identify itself yesterday. In an email to staff, posted in full on The Guardian, Barber has outlined a shift from a news agency to a digital platform.

Of course, this means cutting up to 35 positions and the addition of 10 new digital journalists. Before we start huffing and puffing about what “digital journalist” even means (aren’t we all digital journalists?), there are a few reasons to champion this move.

1. Specialization Makes It Easy

The Financial Times has been eyed by Bloomberg News and Thompson Reuters recently. Streamlining the organization now creates more value. While the paper has always looked pretty in pink, 25% of its revenues are now coming from digital advertising. Barber noted in his letter that they have survived the past years, 125 of them in print, by being “pioneers” in their agility to move from print to online. Their specialization in financial news and their short stories that never jump to the inside sections make it easy to to move to an all-digital platform. Anyone running a niche publication — be it music, sports, or stamp collecting — should start thinking about using digital platform to describe itself. Any new magazine or journal needs to be called a digital platform to succeed. Read more