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Posts Tagged ‘ebook’

The Magazine Turns to Kickstarter to Fund A Collection of Stories


We’ve already discussed how the media is increasingly turning to crowdfunding as a source of financing.  The Magazine, an all-digital pub focused on non-fiction reporting and essays (about a variety of geeky topics), is the latest outlet to hop on the crowdfunding bandwagon.

The editors decided to start a Kickstarter campaign to raise money for a print and eBook featuring a selection of writing from their first year. As of this writing, the campaign has earned $31,015 and they have nine days to go to reach their goal of $48,000.

10,000 Words spoke with executive editor Glenn Fleishman (via email) about his reasons for using Kickstarter: ”We had a lot of options at our disposal, including soliciting pre-orders directly over whatever period of time we chose until we reached a set amount,” Fleishman said. “Without a call to action, however, it’s hard to get people to pull the trigger unless you’re very popular and have something timely as well as compelling. We felt that crowdfunding would let us show our cards: We need to raise this much to pay everyone involved and produce a good-looking book.” Read more

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NY Women In Communications Panel: ‘Where Is The Print Industry Going?’

Print-Vs-Digital

Dow Jones recently hosted a panel discussion presented by New York Women In Communications. The topic: Where is the print industry going?

The panel was moderated by Rebecca Blumenstein, deputy editor-in-chief of the Wall Street Journal, while the panelists included: Susan Schulz, editorial brand director, CosmopolitanAna Maria Allessi, vice president, digital innovation & publisher of HarperAudio at HarperCollins and Julie Zhu, director of digital circulation marketing for Barron’s and MarketWatch.

The hour-long discussion touched on a myriad of topics, including branding, print vs. digital and the struggles of online advertising. Here, a few snippets from the conversation between three media heavyweights:

Allessi, on the evolution of eBooks: “eBooks are extremely popular. They continue to grow and be a huge percentage of units sold. But we have seen it start to level out. I would guess we’re all reading a little bit more. We have something to read in our pockets at all times now.”

Schulz, on Cosmopolitan‘s digital crossover: “The whole digital thing has really opened up an opportunity for [Cosmo], if we would just see it that way. There are still people that are nervous about it. I think it’s because we’re just at the beginning, we haven’t seen it all play out yet. There’s much more of a melding of this idea that you’re not a print editor or a web editor, you’re an editor.” Read more