Media attention is heavily focused on London 2012, and so is media experimentation.

With so many eyes looking for every kind of athletic news tidbit (or the opposite, avoiding spoilers), now’s a natural time for trying a new approach and seeing what works.

(Note: Lauren Rabaino also has a nice round-up of neat news projects.)

Here are a few Olympics items that caught my eye, along with some obvious pros, and then, additionally, questions to consider. Read more