One of my favorite blogs to follow is a design blog that I’ve mentioned before, Smashing Magazine. It’s great because it’s functional (I can get around it), reliable (I know what I’m getting when I go there) and useful (I learn stuff). It’s also pretty. Moreover, I want to note that it’s pleasurable, too.

“Pleasurable” may sound like an odd descriptor for a website, but don’t judge me yet– take a look at it. And then take a look at its article about this very subject, “the personality layer.”

Emotion is one of the handiest online tools. Simon Schmid outlines why beautifully.

As such, if you click that link, you’ve got a double-whammy of a page to learn from: Smashing Magazine is home to good content like this piece on emotional design, and it’s an example of some emotional design itself. You may not notice the subtle emotional cues as you browse, but that’s also the point—even the smallest play to emotion helps keep readers engaged. Read more