GalleyCat FishbowlNY FishbowlDC UnBeige MediaJobsDaily SocialTimes AllFacebook AllTwitter LostRemote TVNewser TVSpy AgencySpy PRNewser

Posts Tagged ‘engagement’

Which Pubs Perform the Best on Social Media?

Shareablee_co_smallAs the media landscape evolves, we’re learning that publishers have much more to concentrate on than just putting out good editorial content and having a nice website. Today’s media organizations must put strong focus on having a powerful social media presence, as Sharablee, a social engagement analysis company, has found.

Last week, Shareablee compiled its first list ranking which digital and print publishing arms have the best handle on social media. The monthly list is intended to be helpful to advertisers looking to get the very best when it comes to choosing where to allocate their dollars and publisher audience engagement.

The Shareablee Audience Engagement Ranking of Publishers is calculated based on various publishers’ progress in growing readerships on Facebook, Twitter and Instagram. Here is a more in-depth explanation of what defines “engagement,” according to a press release from Sharablee:

Read more

Mediabistro Course

Memoir Writing

Memoir WritingTell and sell the story of your life! Starting September 17, Wendy Dale, a published memoir writer, will help you to create your story arc around a marketable premise. You'll receive feedback on each of your assignments and benefit from personalized time with Wendy, to develop a plan for approaching literary agents and publishing houses with your manuscript. Register now!

New Web Pub Focuses on ‘American Renewal’ and Compelling Readers to Act

NationSwellIf you’re looking for something other than cute animals or faux civil rights controverseries to inspire you on the internet, it’s arrived. It’s called NationSwell, a new media company that focuses on good things. Forget if it bleeds, it leads; NationSwell’s headlines are about non-profits conquering food deserts, environmental iniatives, health policy and innovation, and eduation.

It’s like the 2008 Obama campaign met Henry Blodget. The site is a mix of aggregated and original reporting by a team of seasoned freelance writers, led by founder Greg Behrman and managing editor Cathy Sharick, formerly of Time.com.

And some stories, although it’s still in beta, are connected to direct ways to take action, whether it be donating to the cause or tweeting a representative associated with the issue. Unlike other media companies focused on “things that matter,” like Upworthy — NationSwell wants readers to do more than just hit a share button. With recent trends and successes in crowdfunding, social entrepreneurship, and viral content, it’s not a bad business model.

You can follow them @nationswell.

Harnessing Big Data to Measure Media Impact

The Norman Lear Center at USC’s Annenberg School for Communication and Journalism announced a new program today aimed at measuring media impact. With $3.25 million in funding from the Knight Foundation and the Bill & Melinda Gates Foundation, The Lear Center Media Impact Project hopes to help news outlets and journos understand engagement on a deeper level. Sure, journalists can measure engagement by number of retweets or Facebook ‘Likes.’ But just because many people retweeted a headline doesn’t mean that the story will promote change. (Especially if they haven’t even read it.)

“The metrics that have been used for this have been astonishingly primitive,” Martin Kaplan, director of the Lear Center, told The New York Times. The center is in the process of assembling a team of journos, analytics experts and social scientists to figure out how media affects the behavior of consumers. According to a post on the Knight Blog, the project aims to: Read more

‘Now I Know’ Author is Real Person, and That’s How the E-Newsletter Works


Yesterday I delved into emotional design, and how to take the theory’s recognition of humanity – a “personality layer” – and bring it into the little details of all the things journalists regularly do in online space. Much of that dovetails with another characteristic people tend to like in real-life, and hopefully online, too: being authentic.

There are tons of engaging, seemingly honest personalities that do this right out there on the interwebs, but I thought I’d highlight one that was introduced to me earlier this summer. He’s especially worth learning from because 1) he does nice job with something that’s easy to have trouble with – an e-newsletter – and because 2) he’s grown a huge following for the e-newsletter—all as a side project. Read more

Newton to Journalists: Focusing on the Story Isn’t Enough Anymore

In the digital age, journalists are required to don different hats; from multimedia to social media, there is an increasing amount of tools available for telling the story and sharing it. Still, it may not be enough. Research shows that Americans’ distrust of the media is at record highs, and even though social media has made it easier and faster for information to spread, it can be difficult to sort out truth from the deluge of rumors, facts, and everything in between.

At the Logan Symposium on Investigative Reporting over the weekend, Eric Newton spoke about how focusing on the story just isn’t enough anymore. Newton, who is the senior adviser to the president of the Knight Foundation, recounted how he asked 800 investigative reporters and editors if their work had significant social impact. Of course, all of them thought that it did. But asked if they thought the average American understood investigative journalism, only one hand went up. Most of them thought that it was not a journalist’s job to educate people about the importance of journalism. Read more

NEXT PAGE >>