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Posts Tagged ‘engagement’

New Web Pub Focuses on ‘American Renewal’ and Compelling Readers to Act

NationSwellIf you’re looking for something other than cute animals or faux civil rights controverseries to inspire you on the internet, it’s arrived. It’s called NationSwell, a new media company that focuses on good things. Forget if it bleeds, it leads; NationSwell’s headlines are about non-profits conquering food deserts, environmental iniatives, health policy and innovation, and eduation.

It’s like the 2008 Obama campaign met Henry Blodget. The site is a mix of aggregated and original reporting by a team of seasoned freelance writers, led by founder Greg Behrman and managing editor Cathy Sharick, formerly of Time.com.

And some stories, although it’s still in beta, are connected to direct ways to take action, whether it be donating to the cause or tweeting a representative associated with the issue. Unlike other media companies focused on “things that matter,” like Upworthy — NationSwell wants readers to do more than just hit a share button. With recent trends and successes in crowdfunding, social entrepreneurship, and viral content, it’s not a bad business model.

You can follow them @nationswell.

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Harnessing Big Data to Measure Media Impact

The Norman Lear Center at USC’s Annenberg School for Communication and Journalism announced a new program today aimed at measuring media impact. With $3.25 million in funding from the Knight Foundation and the Bill & Melinda Gates Foundation, The Lear Center Media Impact Project hopes to help news outlets and journos understand engagement on a deeper level. Sure, journalists can measure engagement by number of retweets or Facebook ‘Likes.’ But just because many people retweeted a headline doesn’t mean that the story will promote change. (Especially if they haven’t even read it.)

“The metrics that have been used for this have been astonishingly primitive,” Martin Kaplan, director of the Lear Center, told The New York Times. The center is in the process of assembling a team of journos, analytics experts and social scientists to figure out how media affects the behavior of consumers. According to a post on the Knight Blog, the project aims to: Read more

‘Now I Know’ Author is Real Person, and That’s How the E-Newsletter Works


Yesterday I delved into emotional design, and how to take the theory’s recognition of humanity – a “personality layer” – and bring it into the little details of all the things journalists regularly do in online space. Much of that dovetails with another characteristic people tend to like in real-life, and hopefully online, too: being authentic.

There are tons of engaging, seemingly honest personalities that do this right out there on the interwebs, but I thought I’d highlight one that was introduced to me earlier this summer. He’s especially worth learning from because 1) he does nice job with something that’s easy to have trouble with – an e-newsletter – and because 2) he’s grown a huge following for the e-newsletter—all as a side project. Read more

Newton to Journalists: Focusing on the Story Isn’t Enough Anymore

In the digital age, journalists are required to don different hats; from multimedia to social media, there is an increasing amount of tools available for telling the story and sharing it. Still, it may not be enough. Research shows that Americans’ distrust of the media is at record highs, and even though social media has made it easier and faster for information to spread, it can be difficult to sort out truth from the deluge of rumors, facts, and everything in between.

At the Logan Symposium on Investigative Reporting over the weekend, Eric Newton spoke about how focusing on the story just isn’t enough anymore. Newton, who is the senior adviser to the president of the Knight Foundation, recounted how he asked 800 investigative reporters and editors if their work had significant social impact. Of course, all of them thought that it did. But asked if they thought the average American understood investigative journalism, only one hand went up. Most of them thought that it was not a journalist’s job to educate people about the importance of journalism. Read more

Washington Post Invites Readers To Subscribe To Staff On Facebook

Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote:

Looking to connect with Washington Post reporters and writers on Facebook? You can now get updates from Post staffers on the social network using Facebook’s “Subscribe” feature.

The recently launched feature allows you to receive updates from Facebook users who have enabled the feature without having to friend them first. To get started, make sure you are logged in to your Facebook account and click the Subscribe button adjacent to any of the individuals listed below. You can also navigate to the profile of anyone who has enabled the feature and click the “Subscribe” button found at the top right-hand corner of the person’s profile.

The Post makes it easy to find and subscribe to its staff — the blog post contains a list of staff who have enabled the subscribe feature, and a one-click “Subscribe” button next to their names.   This isn’t an option to subscribe to a public journalist page, but, in most cases, the personal profile page of that individual.

Of course, staff members can still decide to hide some posts from subscribers by sharing those updates with only friends, or specific lists or groups using Facebook’s audience selector. If you want to create a similar post to publicize your staff, you can generate subscribe buttons at the Facebook Developers site by inputting the URL of the page and grabbing the embed code.

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