Facebook IPO - 10,000 Words http://www.mediabistro.com/10000words Where Journalism and Technology Meet Copyright 2013 Thu, 23 May 2013 17:40:39 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 How The Wall Street Journal Is Using Facebook to Cover Facebook In March, around the time Facebook launched its Timeline format, Poynter published a piece declaring “Facebook Timeline not yet a friend to news organizations.” The post’s author, Jeff Sonderman, wrote “the flashy visual template adds too little style while removing too much substance.”

The social media team at The Wall Street Journal might beg to disagree. In an innovative piece of social journalism, WSJ reporters and editors are using Facebook’s Timeline tool to cover Facebook’s initial public offering.

The news org has created a new Facebook page, www.facebook.com/GoesPublic, using Timeline to not only chronicle its IPO roadshow but to also tell the history of Facebook.

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]]> Elana Zak http://www.mediabistro.com/10000words/how-the-wall-street-journal-uses-facebook-to-cover-facebook_b13025#disqus_thread http://www.mediabistro.com/10000words/how-the-wall-street-journal-uses-facebook-to-cover-facebook_b13025 http://www.mediabistro.com/10000words/?p=13025 Tue, 08 May 2012 20:16:58 +0000