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Posts Tagged ‘flipboard’

Panel of Techno-Optimists: The Shift to Social and Who’s Doing it Right

(L to R) David Carr of The New York Times, BuzzFeed Editor-in-Chief Ben Smith, WaPoLabs Chief Strategist and Editor-at-Large Rob Malda, and Flipboard Editorial Director Josh Quittner.

In an event hosted by New York University’s Center for Publishing and the School of Continuing and Professional Studies last night, social media experts discussed the shift to social content and what that means for the media industry. Ben Smith, editor-in-chief of BuzzFeed, Rob Malda, chief strategist and editor-at-large of the WaPo Labs, and Josh Quittner, editorial director of Flipboard, opined under the moderation of the New York TimesDavid Carr. The mood was decidedly optimistic—as Quittner said at one point, “I think we’re all techno-optimists on this panel.”

The Social Epiphany
The conversation started on the shift to social. “I don’t really surf anymore,” said Carr, “most of my content… comes from somewhere and it’s like this vast, human enabled RSS that is pushing things towards me.” According to Smith, there was a dramatic change between 2010 and 2011 in terms of BuzzFeed’s traffic. Within a year, their biggest referrer went from Google to Facebook. As people change their media habits from seeking content to more passively getting content in the form of their Facebook or Twitter feeds, will they be able to stay well-informed? Read more

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Flipboard Launches Long-Anticipated iPhone App

Flipboard, the social magazine iPad app that organizes sectionalized content (like “News,” “Technology” and “Food”) and social network updates into a sleek, unified interface, launched its highly anticipated iPhone app today. With the roll out, Flipboard announced a new feature called Cover Stories, which, according to CNET, “learns from a reader’s interactions with the content and helps them quickly catch up with some of the most interesting news, updates, and photos being shared at that moment.”

The new app easily translates the intuitive gestures that make the iPad version so enjoyable into those friendlier for the small screen: instead of horizontally swiping to turn pages, the iPhone version allows vertical swiping, which makes it much easier to navigate on the smaller device.

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AOL Releases “Editions,” A Social iPad Magazine

Yesterday AOL joined the mad rush for an iPad product with the release of Editions, a new iPad app set to compete with the likes of Flipboard and Pulse. Editions pulls in articles from a host of different online sources to deliver you a neatly packaged product daily to your iPad.

Much like The Daily, Editions is a daily iPad-only magazine with a finite amount of articles to peruse, meant to only be read once a day. Unlike The Daily, however, these articles are not AOL originals. Instead, the content arm of the app functions a lot like Flipboard, allowing you to sign into social networks so that it can cull the news you like from a variety of sources. The app’s personalization feature means that just by reading your favorite stories and publications, Editions can tell what kind of news you care about, and can adjust your feed accordingly. For this reason, AOL is marketing it as a magazine that “reads you,” instead of the other way around.

It’s tough to see what differentiates Editions from its array of formidable competitors. Mashable argues that the “holistic, organized news feed” and “finite amount of content” are two of its best features, while TechCrunch points out that the once a day refresh on content can make the news in Editions pretty “stale” by day’s end (though it’s worth noting that it’s possible to change the time of day you’d like Editions to refresh). All in all, it’s an interesting effort by a company whose digital prowess has been much maligned in recent years. As for whether or not Editions will be a homerun or a strikeout for AOL, we’ll just have to wait and see.

jPad: Initial Thoughts On Some News/Journalism iPad Apps

Part two in an ongoing series. Click here for part one.

Waiting for me on Thursday after I got home from work was my new iPad 2. I was quite excited – the (relatively long) wait was over and I could start exploring what all the hype over the revolutionary gadget was about!

And, let me say, so far, the device is more than lived up to its hype. Here are some of the relevant news/journalism apps I’ve downloaded to my iPad so far: Read more