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Posts Tagged ‘foursquare’

NBCPolitics.com and foursquare Team Up for Campaign Check-ins Map

Newly launched NBCPolitics.com and foursquare have joined forces to offer users a new way to participate in the upcoming presidential campaign trail: a “Campaign Check-ins” map. 

An example of the new "Campaign Check-ins" map.

The data visualization map will show check-ins from both President Obama’s and the Republican presidential candidates’ campaigns as they travel across the country. NBC reporters embedded with the Republican candidates will also provide real-time check-ins.

“Understanding where candidates go on the campaign trail and why they go there is a fascinating story that we wanted to share with consumers,” said Paige West, msnbc.com‘s creative director, in the press release. “Visually mapping the campaigns’ activities as we progress through each state’s nominating contest and the general election is the best possible way to bring that story to life. Without foursquare, it wouldn’t be feasible for us to produce this type of content.”

The goal of the interactive map, which won’t launch until January 2012, is to allow the public “to see which events candidates attend and the types of venues where they choose to make campaign stops,” according to a press release on the partnership.

The map will show the check-ins and activity of candidates and campaigns both in real-time and over time. This means it will be easier to visually map how well or poorly a candidate has done. That kind of data would be fascinating to analyze after the presidential election is over.

NBC announced NBCPolitics.com earlier today as the network’s new online destination for its political coverage of the upcoming election. Our sister site, TVNewswer, has more details.

For more details, read the full press release after the jump. Read more

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Lessons for journalists from the demise of Friendster

The phrase “social media” had barely been coined, let alone popularized, when Friendster hit the scene in 2002. The first big social network was ground breaking … until it wasn’t. Now, as the once great site hangs on for life, it’s unplugging the relics of its early life, deleting the memories of its original user base as it reimagines itself and role online.

For years the site has been fighting a — let’s admit it, losing — battle, first to MySpace, then to Facebook, to Twitter, to Flickr, to YouTube, to FourSquare, to ? … well there’s the rub. There are too many social networks already here, as well as those fading and just emerging. At their core they all do the same thing: Connect people to each other’s ideas and allow them to share their personal experiences and interests. That sounds familiar, doesn’t it? Sort of like what journalists strive to do each day by connecting to readers/viewers/listeners with their stories, pictures and videos? Turns out, journalists can learn from social networks, and not just pop culture or breaking news, but also broader lessons about how to do their job. So knowing that all good things have an expiration date, at least on the Internet, here’s what journalists should realize and remember as they tiptoe through social networking topics. Read more