Last week, Matter’s third round of start-ups demoed their products in New York City. Two were particularly interesting for journos and publishing outlets. First, there’s Stringr, a platform for licensing freelance video content. News organizations can put out a call for content, what kind of shots they need, of what, how long, all of that good stuff. If it’s breaking news, videographers with the app can run out and shoot it. The goal, according to CEO and co-founder Lindsay Stewart, is not only to get the news org the content within an hour, but also pay the freelancer right away.
Organizations pay Stringr, they take a cut, and process payment for the videographer. Another good feature is that it’s not just for breaking news, but also evergreen content for media organizations to browse and use. It’s a much better system than the current one. Right now, they’re live in San Diego, which is kind of a bummer if you’re anywhere else. Stewart says they originally planned to stay out West and push out but that because of the Matter program and contacts, they’ve been talking to newsrooms elsewhere and “are having as many conversations as we can” and might be open to reevaluating their original plan. Here’s hoping.