Here on 10,000 Words, we’ve shown you a few tips on how to define your newsroom’s mobile presence, as well as some other helpful tips for reaching news junkies on the second screen. A recent report from the Pew Research Center’s Project for Excellence in Journalism showed that 53% of tablet owners are daily news consumers. And while the iPad still dominates the tablet marketplace, Android tablets are popping up all over the place this holiday season from manufacturers like HTC, Motorola, and Samsung. Even Amazon has recently entered the fray with their own Android-powered tablet device: the Kindle Fire. Google continues their rapid-fire push into the tablet arena with their latest application: Google Currents.
Google Currents allows users to browse their favorite magazines, newspapers and websites in an attractive and elegant format. Google has joined with over 150 publishing partners to offer content, including Saveur, Popular Science, Fast Company, ProPublica, Forbes, The Atlantic, and more. Consumers have over 180 editions of formatted content to choose from once they download the app to their Android or iOS device. But the best thing about Google Currents is that anyone can create their editions for the app. Google has created an intuitive self-service platform that gives you the ability to customize, brand and style your Google Currents edition to match your organization or website. (Note: the Google Currents app is only available in the US, but users worldwide can create their own editions.)