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Posts Tagged ‘google plus’

How Your Google+ Profile Can Help Your Articles Links Stand Out

By now, you’ve probably noticed that when you search on Google, sometimes the articles in the results pop up with a person’s headshot and link to their Google+ page.

Case in point:
google search with authorship

How did I make that happen? I dusted off Google Plus and added myself as a contributor to the publications I write for.

Basically, this tells Google a human being — YOU! — wrote this piece of content. And it shows your face and how many people you’re connected to — again, my Google+ profile is a bit dusty so not too impressive, but it’s enough to establish I’m not just a spambot. I have legitimate connections and a full-fledged profile.

It’s really simple, too. There are two ways to establish authorship, but start by putting a decent headshot on your Google+ account (well, I guess start by creating and filling out the Google+ account if somehow you’ve made it this far without it). Then add the pages you contribute to your profile. You can do this by…
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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

How Journalists, Community Can Connect With Google+

Chances are if you read 10,000 Words, you’re a journalist of some stripe and you’re also familiar with — and likely already belong to — the latest social network: Google Plus. I’m no longer a news beat reporter, but I immediately saw an awesome opportunity for a specific journalist or even better a whole news organization to make this site into something awesome and useful to connect with their community. Here’s how:

Set up an account and create circles based on specific beats and topics. That’s basically it.

But what will make this useful is how you set up these circles and what you post and share with each. This is the part that I see as an interesting opportunity to build community.

Those circles are important because they will define who gets what news. You can go as deep or as broad as you like. If you cover education, your list will probably be broken down by school district or even individual school level (or maybe just high schools). If you cover city or county government, you could go down to the specific cities/counties, or if it’s just one city/county it could be broken down further to some of the departments or committees — city council, public works, street maintenance, etc. If you cover state legislature, you could take it down to parts of the state, counties or specific districts. If you’re creating this account for your entire news organization, you can do all of these or stick with broader circles for all education, city, county, crime, etc. Read more