Heidi Moore - 10,000 Words http://www.mediabistro.com/10000words Where Journalism and Technology Meet Copyright 2013 Fri, 17 May 2013 20:15:01 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 What Do Followers Really Want? Not An RSS Feed While there’s plenty of debate about what journalists should post and to retweet on social networking sites, there’s not enough discussion about what’s not getting posted. Specifically, most of what’s debated is about what news organizations want to share — not what followers actually want to see.

I’m sure there are reams of data floating around corporate offices full of feedback from focus groups and online surveys about what readers want. Yet most news organization feeds are bastions of one-way discussion and self-promotion.

Heidi Moore: The point of being on Twitter is to talk to peopleWhile there’s certainly a place for sharing content on these networks, it’s not the end-all-be-all. In fact, it’s not all that useful. Twitter and Facebook aren’t RSS feeds, and they shouldn’t be used that way. They should be used to engage audiences, and to engage audiences requires more than a requisite run down of your top stories. continued…

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]]> Meranda Watling http://www.mediabistro.com/10000words/what-do-followers-really-want-not-an-rss-feed_b8719#disqus_thread http://www.mediabistro.com/10000words/what-do-followers-really-want-not-an-rss-feed_b8719 http://www.mediabistro.com/10000words/?p=8719 Tue, 29 Nov 2011 10:00:25 +0000