Can we talk about something? It looks like 2008 is calling and they want their newsrooms back. The American Journalism Review posted a piece this week with the headline “Some Newspapers to Staff: Social Media Isn’t Optional, It’s Mandatory.”
Everyone take a deep breath. It’s not totally ridiculous: The piece, written by Mary Ann Fischer, discusses the various ways newsrooms get editors and reporters on social media, how it’s hard to call it “mandatory,” and how social media guidelines should be “living breathing documents.”
Also, Dean Baquet hasn’t tweeted yet. But that’s not the worst of it. Fischer writes:
Nearly 60 percent of journalists were on Twitter in 2013, according to a survey done by Oriella PR Network. San Francisco Chronicle managing editor Audrey Cooper said the lack of social media activity is more pronounced among print journalists. “If you look at your average newspaper editor, they don’t have thousands of followers like the editors of BuzzFeed,” she said. “As a group we tend to have not embraced digital media as much. That’s not good or bad, but it does raise the question of how do you perform in that space if you’re not a user of digital media.”
I just don’t know what to say aside from, hey, print people: It’s time to quit the boycott.