Recently there has been much discussion of the underrepresentation of women in the media industry. It can be easy to lament about the situation, difficult to understand the reasons, and even more difficult to actually do something about it. How can an industry work towards gender equality, when many other industries and the culture at large reflect these biases?

Enter UNESCO’s Women Make the News initiative. This advocacy initiative, starting with International Women’s Day and lasting through April 30, aims to promote gender equality in the media across the world. According to a UNESCO report, women make up 36 percent of reporting jobs and 27 percent of management jobs in media companies worldwide. This year’s initiative focuses on the difficulties for rural women to access media, and gives those in the industry suggestions of how to participate. Read more