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Posts Tagged ‘interview’

What To Read Today: Interview With Buzzfeed’s Jonah Peretti

If you only read one thing on the Internet today, this is it. And it will probably be all you have time to read, clocking in at the 91 minute mark according to Medium’s estimation.

(But hey, if your Tweetdeck is down and Feedly’s under attack, you should have more time than usual to lean in to a piece like this. Sorry for the reminder.)

jonahperettiIt’s an eight-part Q&A that reporter Felix Salmon conducted over a few interviews with Jonah Peretti, who helped found two of the most viral, traffic-driving websites on the Internet: Huffington Post, and after leaving HuffPo, Buzzfeed.

If you only read part of it, skip to sections 6, Buzzfeed as Willy Wonka’s Lab, and 7, How to win the Internet. On the whole, it’s a fascinating look into the mind and methods, plus the future and back story, of one of the people who made the Internet and general online mediascape what it is today — for better or worse.

Mediabistro Course

Nonfiction Book Proposal

Nonfiction Book ProposalStarting September 4,work with a literary agent to complete a full proposal that wins an agent and a contract! Ryan Harbage from The Fischer-Harbage Agency, Inc. will teach you how to convey your idea in a winning book proposal format, write your proposal letter, understand the nuts and bolts of the nonfiction book industry, and more. Register now! 

What It’s Like To Start A Digital Mag On Global Women’s Issues

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Magazines are going through quite a transition these days. While print newspapers are in a downward spiral, digital magazines are thriving.

And that’s exactly why now is an opportune moment to create a digital pub. At least that’s what Daria Solovieva and Ivy Ng are hoping. The Columbia Journalism School grads recently created Valerie, a “space to feature female writers, bloggers, photographers, bring you stories of inspiring women and feature economic, social and political issues impacting lives of women across the globe.”

10,000 Words recently spoke to Solovieva (via email) about the ups and downs of creating an online-only pub. She says that she and her partner never considered that Valerie would be a print mag.

“The idea was always for an online, global platform that reflects how young professional women are increasingly consuming news and also the topics they’re actually interested in,” Solovieva explained. “None of my own peers subscribe to print women’s magazines anymore because the bulk of their content is limited to fashion and entertainment, which is also available for free online.” Read more

Vibe‘s Jermaine Hall: ‘Being editor-in-chief is a lot of schmoozing’

In the same year that music mags Blender and Giant folded, Vibe shuttered, as well. But, luckily for the iconic mag, it was snapped up by a private equity firm, and editor-in-chief Jermaine Hall was brought on to resurrect the pub. And resurrect it, he did.

In the latest installment of Mediabistro’s So What Do You Do?, Hall explains how the mag is winning again and explains why editors-in-chief need to be more than just good writers.

“A lot of things that come with being editor-in-chief aren’t necessarily drilled down into the day-to-day tasks. It’s a lot of schmoozing; it’s a lot of fixing relationships; it’s a lot of bartering; it’s a lot of people skills,” he said. “It’s really going out there to be the ambassador of the brand on all levels. And that doesn’t necessarily come from being the strongest writer, it just really comes from people skills and the contacts and the relationships there that you’ve been able to build over your career. So, I think it’s knowing that it’s more than just writing and more than just editing at this level.”

For more, read So What Do You Do, Jermaine Hall, Editor-in-Chief of Vibe?

Pitchfork’s Ryan Schreiber to Bloggers: ‘Be willing to work for a long period of time for just the love of it’

Way back in 1995, Ryan Schreiber was a high school graduate working as a record store clerk. Finding little on the Internet about indie music, he decided to start his own Web page and launched Pitchfork. With no publishing experience, the site eventually became the online authority on indie music, and nowadays a review there can make or break a career.

In the latest installment of Mediabistro’s So What Do You Do? series, Schreiber says that aspiring entrepreneurs should “be willing to put in the work for a long period of time for just the love of it.”

“Today, more so than any other time, it seems really difficult to make a living in the media, especially in the music media,” he explained. “It’s just so crowded, and at this point the publications that are really able to establish themselves are the ones that are the most passionate and the most relatable. I find that the publications I tend to connect with most are ones that are, in many cases, written by a single voice, somebody who has a really interesting viewpoint or perspective.”

Read the full interview in So What Do You Do, Ryan Schreiber, Founder and CEO of Pitchfork?

Celebuzz EIC Dylan Howard: Reporting is More Than Just Getting the Scoop

To succeed in journalism, it is important to not only find your story, but to tell it in a way that’s different from the competition. (And let’s be honest, there is a lot of competition nowadays.) So, to take on that 800-lb gorilla of celebrity news, TMZ, Celebuzz editor-in-chief Dylan Howard says his team works overtime to give readers the most in-depth coverage possible.

“We must provide the most comprehensive coverage of the top 40-plus stories each day that are being aggregated by our rivals. I want our stories to go beyond the headline. That sounds jingoistic, but there’s method behind it,” he said in his Mediabistro So What Do You Do? interview. “When you look around the Web, the top showbiz stories are all covered the same way, packaged like Associated Press copy.”

And how does Celebuzz distinguish itself from the rest? “Putting these stories into context, often through the use of expert analysis,” Howard said.

Read more in So What Do You Do? Dylan Howard, Editor-in-Chief of Celebuzz.

Andrea Hackett

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