In the short amount of time since WSJ Live launched — barely three weeks ago — the interactive video news app from The Wall Street Journal has already skyrocketed to the top of the charts at Apple’s App Store and been hailed as a “milestone product.” This is making the editors at the Journal very happy.

The app brings live video coverage from the paper’sĀ editorial staff to readers via the iPad, Internet-ready TVs and set-top boxes. Even better, the app is free. (For more, see the profile our sister site FishbowlNY posted.)

“This is a beast we want to feed,” said Neil McIntosh, deputy editor of the Journal‘s Europe edition. “WSJ Live is a big, big step journalistically and editorially.” Read more