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Listicles, or articles in list form, have been around for decades. Traditional magazines like Cosmopolitan have had them on their cover for years (aka: “10 Sexiest Things To Do With Your Man Tonight!”)

But the resurgence of the listicle online really found its home on BuzzFeed. The news aggregator and youth-centric site is the most famous example of the listicle done right. Peruse the site and you will find thousands of lists on any subject you can think of. Most are humorous, some are enraging, others, uplifting. Take ”21 Pictures That Will Restore Your Faith in Humanity,” an inspiring collection of photographs that has been viewed over 14 million times. They know what they’re doing, and they do it well.  Although BuzzFeed was once known as the silly home of cat memes, it now also focuses on international news and politics. A U.S. Senator recently caused quite a stir by creating his own listicle: ”11 Reasons Why Congress Needs to Fix Student Loan Rates Now,” mixing D.C. policy decisions with images and GIFs.

BuzzFeed’s editorial director Jack Shepherd recently told 10,000 Words via email about what makes listicles so attractive to his millions of readers. But first, he had a few things to say about the word itself. Read more