XoJane.com, the brainchild of Jane Pratt (former founding editor of Sassy and Jane) is an incredibly successful women’s website that garners 2 million monthly visitors. The site’s success stems from many things — the name recognition of its matriarch, the constantly fresh content, the easy to read layout. But what really makes xoJane.com stand out are the extremely personal (and often cringe-worthy) essays from real women, dealing with issues anyone can relate to: dating disasters, family drama, addiction, gender issues, weight struggles, motherhood, pregnancy, birth control… the list goes on.
The writing on the site feels genuinely authentic due to its no holds barred attitude and the robust comment section is well worth a read in and of itself (it’s not uncommon for a controversial article to get over 1,000 responses). XoJane.com’s content is 75 percent freelance, so it’s a great place for writers to get their foot in the door. Executive editor Emily McCombs explains what makes the pub different:
“The idea of the site was definitely for it to be written by a group of women with strong voices, strong personalities [and] strong opinions who are living what they are writing about,” says McCombs. She adds that the advice comes straight from the writer’s own experiences — what she’s wearing, what she’s watching, what makeup she’s wearing — rather than quotes from experts on various topics.
To hear more tips on how to get published on xoJane.com, read How To Pitch: xoJane.com
– Aneya Fernando
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