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Posts Tagged ‘Jeff Sonderman’

How The Wall Street Journal Is Using Facebook to Cover Facebook

In March, around the time Facebook launched its Timeline format, Poynter published a piece declaring “Facebook Timeline not yet a friend to news organizations.” The post’s author, Jeff Sonderman, wrote “the flashy visual template adds too little style while removing too much substance.”

The social media team at The Wall Street Journal might beg to disagree. In an innovative piece of social journalism, WSJ reporters and editors are using Facebook’s Timeline tool to cover Facebook’s initial public offering.

The news org has created a new Facebook page, www.facebook.com/GoesPublic, using Timeline to not only chronicle its IPO roadshow but to also tell the history of Facebook.

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Campaign finance updates in real time? There’s an API for that

Recognizing an always-on political news cycle demands immediate updates, the New York Times says its updated its campaign finance API to make updates in real time. This will give them (and other apps using this Application Programming Interface, which allows outside app developers to retrieve the data collected) access to information significantly quicker than prior incarnations.

The API, which initially launched during the 2008 presidential election, previously updated every other week. In some cases, some data updated daily, according to a post about the upgrade from NYT developer Derek Willis. Now, the updates happen within minutes after the FEC receives them (updated every 15 minutes).
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Twitter’s Upcoming Web Analytics Tool Will (Hopefully) Cure A Major Headache

Measuring referral traffic is essential for news organizations, or any website owner for that matter. However, there’s always been a major limitation to doing that. Measuring referrals from one of the most popular social networks, Twitter, has proven itself to be a formidable task.

But a long-awaited reprieve is coming. This week, Twitter began rolling out its Web analytics tool. All website owners will have access to the service in a matter of weeks, reports Poynter’s Jeff Sonderman.

The introduction of this tool will provide an official, baseline metric for everyone from news organizations to social media marketers to measure the impact that Twitter has on their websites. Currently, a wide array of often-pricy third-party products like Radian6, bit.ly enterprise and Sprout Social are required to obtain what feels like piecemeal Twitter analytics. Read more