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Posts Tagged ‘jessica bennett’

How to Score a “Journalism-From-the-Future” Job

The traditional business models of publishing might be waning, but the shift to new media brings new opportunity to the industry. That’s something Jessica Bennett has taken advantage of. In the latest installment of Mediabistro’s “So What Do You Do?”, the executive editor of Tumblr’s Storyboard talks about breaking past the outdated lessons she learned in j-school, and how journos can score jobs that haven’t even been created yet.

“It’s hard to explain and it sounds very journalism-from-the-future, but it’s finding ways to pull out the really fascinating narratives and trends and issues that are coming out of Tumblr,” she said of her position.

“For example, we did this big piece about how fandom has changed in the Internet Age based around One Direction, the UK boy band, who is huge on Tumblr. It was the kind of feature story you’d read in a newsmagazine, but not so Tumblr-specific that it couldn’t be digestible to a mainstream audience. So, a lot of the ideas I come up with I’m getting from being on Tumblr and monitoring what’s happening on there.

Read more at So What Do You Do, Jessica Bennett, Executive Editor of Tumblr’s Storyboard?

And you can find great social media jobs on our job board. For real-time openings and employment news, follow @MBJobPost.

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Tumblr, Others View Journalistic Content As Key Part Of Future

Tumblr really wants to be more than a collection of cute animal pictures. In fact, it views large publishers as an essential part of its future. Tumblr’s mindset is that quality content from these publishers grows audiences.

“At Tumblr, there’s a recognition that Tumblr is better when you get better stuff on it,” Mark Coatney, Tumblr’s media evangelist, told Josh Sternberg in an interview.

It’s a difficult sell, as not much direct traffic is sent to publishers directly from Tumblr. But Newsweek senior writer Jessica Bennett told Sternberg that it’s a way “to connect with an audience outside the usual network of Newsweek/Daily Beast reader.” Read more

Register Today For Social Media Marketing Boot Camp

Social Media Marketing Boot Camp

Are you struggling with content strategy? Are you figuring out how best to use Twitter for your business goals? Discover how to use social media tools and create effective content strategies to build your fans quickly and increase your business at the Social Media Marketing Boot Camp!

This intensive eight-week online conference and workshop series will feature practical how-to sessions, peer interaction with your fellow campmates, and keynote speeches from some of the top social media innovators like David Meerman Scott (Real-Time Marketing & PR), Justin Smith (Inside Network), Lauren Dugan (AllTwitter), Gretchen Rubin (The Happiness Project), and Jessica Bennett, senior writer and editor at Newsweek and The Daily Beast.

Gretchen Rubin will discuss the multimedia strategy behind her best-selling book The Happiness Project, which to date has over 40,000 “Likes” on Facebook and over half a million YouTube views. Jessica Bennett, who produces video, multimedia, and photo projects with Newsweek and The Daily Beast, will demonstrate the basics of Tumblr, share best practices she’s learned as the overseer of Newsweek‘s Tumblr, and show you how to use the platform to grow and promote your business.

Attendees will receive focused, individual attention from the class leaders in small peer groups, and will walk away from the knowledge to create comprehensive social media marketing strategies across various sites and platforms. The Social Media Marketing Boot Camp runs from September 13 – November 1. Register before August 23 and save $100!

Visit the Social Media Marketing Boot Camp page for information on the program, speakers, and more.