UPDATE: As of Thursday afternoon, the button has launched.

You can subscribe to my updates by clicking this button:

Regular readers of this blog know that I’m a fan of Facebook’s relatively new subscribe feature — which allows non-friends to follow your public Facebook updates — but with a caveat.

Unless you’re world famous or algorithmically make it onto Facebook’s suggested users list, it’s near impossible to grow your Facebook following. While one’s Twitter following can be grown by the help of the community around you — by mentions, follow Fridays and the like — that kind of behavior, while possible on Facebook, is not particularly prevalent there.

So in an effort to change that, a Facebook executive on Wednesday announced that the company will be launching a subscribe button that will be embeddable on websites, similar to  Twitter’s follow buttons. It’s long overdue, since Facebook fan pages have had embeddable “like” button functionality for some time. Read more