If I could think of one word to describe the changes with Ebony in the last few years, it would be evolutionary.
In 2009, the magazine’s parent company Johnson Publishing Company (JPC) was rumored to be on the verge of financial collapse. In 2010, JPC sold their historic Chicago headquarters, named Amy DuBois Barnett as editor-in-chief, launched an iPad app to celebrate their 65th anniversary, and hired former White House Social Secretary Desirée Rogers as CEO of JPC. 2011 marked more big changes for Ebony, including releasing another iPad app, appointing Kierna Mayo as editorial director, digital, and tapping former ESQUIRE art director Darhil Crooks to completely revamp the print magazine’s design from cover-to-cover. (Crooks is now Creative Director at Ebony.)
Now, Ebony has debuted their new website redesign which complements and strengthens the magazine’s visual theme while bringing the brand into the 21st century.