A recent survey from the Reynolds Journalism Institute found that iPad users were more likely to consume news compared to those without iPads. Not only were iPad users across age groups more likely to go to news organizations for information—they also spent more time reading the news compared to people who do not own iPads. Eighty-four percent of iPad users like to keep up with the news on their devices, compared to 63 percent of all mobile device owners.
These numbers may not be all that surprising, but the study also found that two-thirds of those in the 18 to 34 age group spent 5 hours a week consuming content from news organizations. This rose to 7.3 hours a week for those with an iPad in this age group. Interestingly, media consumers over 55 spent less time consuming news on their devices—probably because two-thirds of them have subscriptions to news in print form. This contrasts with the younger age group, where only a quarter of them have print subscriptions. Read more