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Posts Tagged ‘Josh Sternberg’

The (New) Cost of Longform Journalism at Esquire

Would you pay $1.99 just to read one story?

That’s the question Esquire magazine is posing to readers as of late, testing out a “micropayment” model for writer Luke Dittrich’s 10,000-word piece “The Prophet,” based on Dr. Eben Alexander, a neurosurgeon who claims to have visited heaven.

Esquire editor-in-chief David Granger penned the following note for prospective buyers on the magazine’s site:

“This is the first time we’ve asked online readers to pay for a story, but for good reason: Because stories like Dittrich’s matter and they don’t come along often. Because great journalism—and the months that go into creating it—isn’t free. So, besides providing the story to readers of our print and digital-tablet versions of the August issue, we are offering it to online readers as a stand-alone purchase. Thank you. —DG”

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Tumblr, Others View Journalistic Content As Key Part Of Future

Tumblr really wants to be more than a collection of cute animal pictures. In fact, it views large publishers as an essential part of its future. Tumblr’s mindset is that quality content from these publishers grows audiences.

“At Tumblr, there’s a recognition that Tumblr is better when you get better stuff on it,” Mark Coatney, Tumblr’s media evangelist, told Josh Sternberg in an interview.

It’s a difficult sell, as not much direct traffic is sent to publishers directly from Tumblr. But Newsweek senior writer Jessica Bennett told Sternberg that it’s a way “to connect with an audience outside the usual network of Newsweek/Daily Beast reader.” Read more