With 20 years of experience, AllthingsD’s Kara Swisher has set the bar for reporting on the digital scene. In the latest installment of So What Do You Do?, she spoke to Mediabistro about the real reasons for her success.

“Whenever someone says, ‘Oh, how do you do it?’ I tell them that I make more calls then they do. I don’t think it’s that big of a deal,” Swisher explained. “People make a bigger deal of it, but I think I just work harder than other people. That’s all. There’s no secret sauce or anything.”

As for how other reporters can make a name for themselves online, Swisher’s advice was simple: “Be accurate; know your stuff.”

Read the full interview at So What Do You Do, Kara Swisher, Co-Executive Editor of AllThingsD.com?

– Nicholas Braun

It seems that despite the ever-quickening speeds of information travel, long-form journalism is adapting and thriving in the new media environment. Yesterday, Longform.org released its iPad app, one that doesn’t merely plop the website in app form, but tries to tailor the experience directly for the iPad user. Its design is sleek and minimal, and users can save articles with Readability, Instapaper and Read It Later.  One can subscribe to Longform.org’s most popular sources, including magazine favorites like The New Yorker, National Geographic, The Atlantic; Internet denizens The Awl and Grantland; and even fellow aggregators Longreads. Read more