Crowdfunding seems to be happening everywhere these days. From small art-projects to large scale hardware ventures, the Internet community is eager to send cash towards a cause they believe in, and it’s a great way to fill in the financial gaps when pursuing an in-depth project on behalf of a publication (say, a trip out to the Middle East for a local paper) or to start a completely new publication.
And, given the recent (and major) successes of journalism projects like NPR and Public Radio Exchange’s 99% Invisible and long-form science feature magazine Matter, there’s plenty of stories out there that prove funding a journalism project can work. If you’re strapped for cash and looking to make your dreams happen, crowdfunding is one of the best ways to do it.
However, it’s important to note that a funding campaign for a magazine is very different from a funding campaign for an iPhone-linked smart watch. Because there isn’t a high-value product on the line, people won’t necessarily be clamoring for your work alone.
Here are some smart tactics you should consider when embarking on your own crowd funding. Good luck!
1. Make a Video That Shows You Off
Here’s a piece of Crowdfunding 101: If you want to get funded, make a video. Staticstics show that projects with an engaging video attached to their funding appeals boost their chances of full funding to 50%. But, it’s not as easy as it sounds — creating a dynamic video about an unmade (or as-yet undeveloped) journalism project can lead to lot of head scratching. Read more