GalleyCat FishbowlNY FishbowlDC UnBeige MediaJobsDaily SocialTimes AllFacebook AllTwitter LostRemote TVNewser TVSpy AgencySpy PRNewser

Posts Tagged ‘Larry Kramer’

USA Today Publisher: Paper Not “Unique Enough” For Paywall

Despite paywalls popping up across other national newspapers and on smaller regional papers, including those owned by Gannett, Larry Kramer, the president and publisher of Gannett’s flagship USA Today, said today not to expect his paper to follow suit anytime soon. His explanation? The product isn’t “unique enough” at this point to charge for it.

The Wrap has some additional background on his comments and the conversation today during Business Insider’s Ignition conference, but here’s the gist from Fishbowl New York:

“I don’t want to charge [online] for USA Today right now, I don’t think it is the right thing to do, and there is so much national news out there,” Kramer said. “I think we would lose more than we would gain.”

Kramer also talked about efforts he has taken to change the business and culture of the Gannett paper since taking over as publisher in May.

“The best of our work had been in the newspaper, and I had to change the structure of the staff so they were producing for the digital platform first, and then the newspaper,” Kramer said.

It’s an interesting and refreshingly honest appraisal of the type of content its staff produces for the site, which had 262 million page views in May 2011, according to USAToday.com presskit (that number likely has grown in the past year and a half, though I don’t know how the recent redesign affected readership/page view counts). As Kramer said in his conversation, local news outlets take the advantage in this because they produce original news you can’t get elsewhere or no one else is covering.

YOUR TURN: Do you see a time when it could be viable for USA Today to charge for web access? What would it take to get you to pay?

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now! 

Create a Business Plan for Your Media Startup

– BRENT YARNELL

You already have the skills. You blog, market your stories, and can manage a team of editors and writers. Why do all that for someone else when you could gain more fulfillment (and, hopefully, money) as an entrepreneur?

Learn how to get started at mediabistro.com’s Startup Boot Camp, running July 12 through August 30.

Here are three reasons you should sign up:

Read more

Become Your Own Media Boss

Boot Camp collage.jpg

CYNTHIA DAGENAIS

There is a little part in all of us that wishes we could become the next big media entrepreneur, complete with daily mentions of our website and a movie made about how everyone wants a piece of our fortune (ahem, Mark Zuckerberg).

Well,  stop pretending and get started on that business plan this summer in mediabistro.com’s Entrepreneurial Journalism Boot Camp! This online conference and workshop can give you the push you need to reach your start-up goals, right from the comfort of your Adirondack chair at your beach house. Here’s what you’ll learn:

Read more