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Posts Tagged ‘linkedin’

How to Maximize Your Social Media Experience

Ongoing-Education-ArticleFor a freelance writer, maintaining and updating your social media accounts is vital to your career. But it can be easy to neglect, what with the daily grind of chasing editors, finding new gigs and writing, writing, writing. Freelancing can be exhausting and finding the time to choose a new profile picture can easily become a last priority.

When one writer realized her social media accounts were collecting digital dust, she sprang into action, setting manageable goals for herself (like tweeting once a day). In our latest Journalism Advice column, the author shares her advice for using social media effectively:

All rules that apply in person should apply online. Conduct yourself with integrity, be witty and interesting, and don’t solicit or spam the people who love and admire you. If you’re a little baffled on how to maximize your social media experience, pick one outlet to focus on, rather than trying to be omnipresent. Google+ is especially relevant for writers with its Authorship function, which links the content you write to your Google+ profile (sign up at plus.google.com/authorship). On LinkedIn, consider joining a group designed for writers like LinkEds & Writers.

For more tips, including how to keep your passion projects alive, read: Crafting Your Ongoing Education as a Writer.

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Pew Study Looks At Photo, Video Sharing Habits

There’s a lot of pressure on journalists and news organizations to be everywhere, not just when it comes to feet on the ground reporting but also when it comes to tweets, pins, posts, etc. on all form of social media.

We’ve even encouraged the trend with tips to maximize your presence on everything from Google+ to Pinterest. Which is why this Pew Internet & American Life Project’s study about how photos and videos are shared socially caught my eye.

Their findings shed some interesting light on how many (or few) people are actually using these various networks. (This wasn’t the focus of the study but looked interesting, so I created this graph.)

Primarily, their questions were about how many adults post photos/videos online and how many share them, and whether the media they post/share was their original creation or that of someone else. Nearly half — 46 percent — of the online adult population surveyed indicated they post original photos, while 41 percent share photos they’ve found online on social networks. Overall, their study found that 56 percent of Internet users do at least one of those activities, posting their creations or sharing someone else’s. News organizations rely on both: The eye-witness videos from the scene of the event and the “curators” who share the organization’s videos and photos so other online users can find it.
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Why Studying Journalism Is Still a Good Idea

News of the death of newspapers never stops. A LinkedIn analytics post showed that newspapers are the fastest shrinking industry in terms of job numbers. The Newspaper Association of America released statistics that showed ad sales were down 7.3 percent in 2011. On his blog, Alan D. Mutter added some more dismal facts—the last time ad sales were this low was 1984, and the combined ad sales of all U.S. newspapers equal only two-thirds of that of Google. Though digital advertising increased 6.8 percent, it still failed to make up the 9.2 percent loss of print.

And so, Robert Niles at the Online Journalism Review asked a pertinent question, “Is any university in America still admitting students as print journalism majors?” Read more

Twitter Tops Social Media Buzz List

Zeta Interactive, a digital marketing agency, recently released its annual rankings of social networks. They are categorized by “buzz,” a ranking calculated by volume and tone (percent positive ranking) of all the sites. This year, Twitter topped the list followed by LinkedIn, YouTube and Facebook. Google+ did not make the top 10, partially due to its June launch—data starting from January 2011 was used to calculate the scores.

Minna Rhee, CEO of Zeta Interactive, declared 2011 “the year of Twitter,” and told Mashable, “For culture, breaking news and celebrities it is the social network.” Indeed, among the social networks, Twitter is the go-to for breaking news, and also has generated a lot of hype for its role in protests around the world. Combined with the sheer amount of mentions it gets from other websites, it jumped up two places from last year’s rankings. Facebook, which is much larger in terms of number of users, had the most negative buzz among the top 10 (although their negative buzz decreased compared to last year). Read more

Reality Check: LinkedIn Is Not Facebook

Because Facebook is the world’s largest social network, with 750 million active users as of July 2011, both users and industry analysts have this urge to look at other social networks through the lens of what Facebook has achieved and the ecosystem that has been built around it.

Often the two sites that get compared most often are Twitter and Facebook. More recently the discussion has turned to comparing Facebook and Google+. I can understand why people seek to compare Twitter and Google+ to Facebook. They’re both social networking platforms with a more general purpose.

What confuses me, however, is when people try to compare Facebook and LinkedIn as though they’re the same site, and serve the same purpose.

They aren’t, and they don’t.

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