Posts Tagged ‘linkedin’
There’s a lot of pressure on journalists and news organizations to be everywhere, not just when it comes to feet on the ground reporting but also when it comes to tweets, pins, posts, etc. on all form of social media.
We’ve even encouraged the trend with tips to maximize your presence on everything from Google+ to Pinterest. Which is why this Pew Internet & American Life Project’s study about how photos and videos are shared socially caught my eye.
Their findings shed some interesting light on how many (or few) people are actually using these various networks. (This wasn’t the focus of the study but looked interesting, so I created this graph.)
Primarily, their questions were about how many adults post photos/videos online and how many share them, and whether the media they post/share was their original creation or that of someone else. Nearly half — 46 percent — of the online adult population surveyed indicated they post original photos, while 41 percent share photos they’ve found online on social networks. Overall, their study found that 56 percent of Internet users do at least one of those activities, posting their creations or sharing someone else’s. News organizations rely on both: The eye-witness videos from the scene of the event and the “curators” who share the organization’s videos and photos so other online users can find it.
News of the death of newspapers never stops. A LinkedIn analytics post showed that newspapers are the fastest shrinking industry in terms of job numbers. The Newspaper Association of America released statistics that showed ad sales were down 7.3 percent in 2011. On his blog, Alan D. Mutter added some more dismal facts—the last time ad sales were this low was 1984, and the combined ad sales of all U.S. newspapers equal only two-thirds of that of Google. Though digital advertising increased 6.8 percent, it still failed to make up the 9.2 percent loss of print.
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