I took a double-take when I first read Quarterly Co.’s site description. The new website allows users to subscribe to influential figures and receive packages from them in the mail each quarter. But my reaction is probably not uncommon, and that’s the point; in an era dominated by online interactions, Quarterly Co. wants to remind people of the “tangible interactions that happen in the real world.”
“It is like a magazine, but instead of receiving words on a page, our subscribers receive actual items that tell a compelling story crafted and narrated by the contributor,” the site’s about page says.
Although the concept seems strange and unsustainable to me, the coolest part is that Alexis Madrigal — a co-founder of Longshot Magazine and senior editor at The Atlantic — is one of the first contributors.
From his page on the site:
My gifts will be part science class and part history, sprinkled lightly with the bliss you felt out behind the gym when you looked up at the stars and thought, “Whoa. There are so many stars.” Your wonder was legit, even if you were really stoned.
Hat tip to Greg Linch, who pointed this link out to me.