GalleyCat FishbowlNY FishbowlDC UnBeige MediaJobsDaily SocialTimes AllFacebook AllTwitter LostRemote TVNewser TVSpy AgencySpy PRNewser

Posts Tagged ‘memberships’

What Is Slate Premium? The Publisher’s New Method For Monetization

slate-premium1Slate is dipping its toe in the membership pool.

Digital publishers keep experimenting with different methods of monetization, whether through metered paywalls, crowdsourcing, events or subscriptions, to see which one’s the answer to the pressing and increasingly complicated revenue question.

In a blog post Monday, Slate Editor David Plotz introduced Slate Plus, a membership option for the most passionate Slate fans. For those who pay $5 monthly or $50 a year, Plotz said readers “who support [Slate] journalism and want a closer connection to it” get perks like access to Slate writers through Slate Plus member-only discussions, early viewing of certain articles, ad-free podcasts, 30 percent off live events, single page articles rather than pesky pagination and special commenting privileges.

But don’t worry — this is not a paywall. As Plotz noted, all the free stuff on Slate will stay free. The membership fee just buys you extras, a benefit package they’ll be adding to over time. This type of model has been described as a “reverse paywall,” one that GigaOm’s Mathew Ingram has said is a good way to reward loyal readers rather than penalizing them.

Read more

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!

Kickstarting Journalism and Climate Change Reporting

I never thought Veronica Mars and long form reporting on climate change had anything in common, but it turns out, they both have the same business model. You want it? You’ll have to pony up for it.

The Bulletin of the Atomic Scientists, which has been reporting on nuclear weapons, power, disarmament and general military issues surrounding it since 1945, sustains itself with a combination of digital subscriptions, individual donations, and foundational philanthropy. This spring, William and Eleanor Revelle, who’ve led the clean energy cause and have supported The Bulletin with donations and insight on their editorial board, are offering a Challenge Gift. They’ll grant $50,000 and match every donation made to the Bulletin until May 31, 2013 in the hope of raising $100,000 to be used toward reporting on climate change. A week after announcing the challenge, $10,000 has already been raised and Bulletin publisher Kennette Benedict is hopeful that they’ll meet their goal.

It’s a good example of what news organizations need to do to thrive. Here’s why it works:

1) Diversity is Key

According to Benedict, donations and grants like this make her journal work. Individual donations makes up about 20% of their revenues. Ten percent is from subscriptions to digital content and the rest is from philanthropy. When the Post announced its paywall yesterday, the internet was already lamenting its ‘leaks.’

But that is sort of the point. When advertising just doesn’t work, subscription and membership models have to be dynamic. We’ll see how the Post works out this summer. But for niche news, like the Bulletin, there should be options. The Bulletin offers some content, like roundtables and short articles for free. You can buy single articles. Or you can subscribe to the full digital version, as an individual or as an organization. Since their news is, well, news-worthy, they offer free subscriptions for media personnel. So a journalist reporting on climate change or nuclear power can get research from the Bulletin experts.

2) Stay on Your Beat

But to depend on donations from readers, you have to offer good content. Veronica Mars’ Kickstarter campaign worked because they had not just a fan base, but a script ready for pre-production and the big name stars to offer. You can’t start from scratch. Likewise with news. Read more

Can’t We All Just Subscribe? Why ‘Paywalls’ Won’t Get Us Anywhere

Circling in my head this week are two media bits that I probably wouldn’t have paid attention to if I wasn’t still mulling over the state of paid journalism.

The first was an email from Pro Publica, on the tail of its release of “Dollars for Docs,” asking for a donation to help continue the good work. The second was a blog post you can read here about what newspaper execs should really say to users about paywalls.

And here is my conclusion: we have got to stop using the word ‘paywall.’ Now there will be some of you that are in the ‘information wants to be free,’ camp. That’s fine when it comes to transparency and politics, but not so great a business model for news pubs. So let’s stop talking about putting up walls to keep people out. The paywall has only led to griping from consumers who’ve reached their monthly article limit, and unique ways to get around them. We’re wordsmiths, we know words matter, and ‘paywall’ is another relic of the old media-new media debate. Knock it off.

Why can’t we just call it what it is? A subscription. Of course, many in the industry have finally started calling subscriptions (see what I did there?) what they are: a quick fix to make balance sheets look better. They add another revenue source, and that’s it.

Raju Narisetti said in an interview this week:

You have to think of it as a revenue stream from your most loyal people that will help, because it’s a little bit of an annuity, if you will, that will help soften the blow of what’s happening to CPMs of most papers and what’s happening to advertising. It will cushion the blow, it’ll create a new revenue stream, and in time could create more loyalty and potential upselling opportunities for ebooks and events and things like that. But it’s just going to be that — it’s going to be a stream of revenue that you didn’t have, but it’s not going to solve your problems. If anybody out there thinks a paywall is going to solve our industry’s problems in itself, they’re in for a very rude surprise.

Fine, a subscription model can’t be it. And there has to be a way, eventually, to figure out how to make digital dollars with advertising, too. But I think you have to be really cynical about humanity to just assume that no one is going to want to read interesting, enlightening, meaningful content on all the cool toys that tablets will spawn. And that it will be paid for. And that there will be the same sort of selection – from the soapy, poorly targeted tabloids to the wonky and elitist journals — that we  used to have on newsstands. Call me idealist. Call me naive. At least I’m not defeatist.

Members Only

The internet has spawned niche news. Read more