Would you pay $1.99 just to read one story?

That’s the question Esquire magazine is posing to readers as of late, testing out a “micropayment” model for writer Luke Dittrich’s 10,000-word piece “The Prophet,” based on Dr. Eben Alexander, a neurosurgeon who claims to have visited heaven.

Esquire editor-in-chief David Granger penned the following note for prospective buyers on the magazine’s site:

“This is the first time we’ve asked online readers to pay for a story, but for good reason: Because stories like Dittrich’s matter and they don’t come along often. Because great journalism—and the months that go into creating it—isn’t free. So, besides providing the story to readers of our print and digital-tablet versions of the August issue, we are offering it to online readers as a stand-alone purchase. Thank you. —DG”

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