“I can tell the difference between a genuinely thoughtful pitch and just the mass pitch that a writer is sending everywhere,” says Jet‘s editor-in-chief Mitzi Miller. ”I’m a huge proponent of helping writers and giving people opportunities. But if you just send me whatever and it’s not very well thought-out and it makes no sense for my magazine, you’re wasting my time. And I remember that.”

So with this one opportunity to make an impression, get to the point of the story succinctly and swiftly. “Make it impossible for me to say no,” Miller stressed.

Get more details on which stories this news-based pub wants to hear in How To Pitch: Jet.

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