Last week, Digital First Media announced a partnership with Rumble, the mobile publishing platform. I’ve written about Digital First Media before, when they announced their plan to “unbolt” digital newsrooms from their print culture. This partnership is a move in that direction.
They aren’t just a new Rumble client. The two companies instead have partnered up for mutual benefits. According to Rumble cofounder and CRO Uyen Tieu, they had a team of developers in DFM’s newsrooms for a week, going through their systems, poking around their servers and taking stock of what they are currently working with. This way, says Tieu, Rumble can work with them to give them exactly what they want and need. Tieu says that they are a good fit for publishers like Digital First Media because they are a centralized platform “but we are agnostic in that we are open to working with everyone…we play well in the sandbox with others.”