GalleyCat AppNewser SocialTimes AllFacebook AllTwitter TVNewser TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC MediaJobsDaily UnBeige

Posts Tagged ‘mobile apps’

What NYT Now Means For the Times and Mobile Journalism

Screen Shot 2014-03-26 at 12.07.42 PMThe New York Times has been a bit slow getting with the program, as mobile offerings go. NYT Now, an $8 app billed monthly, will offer top stories as curated by Times editors on mobile phones (it’s not clear yet when an iPad version is coming) starting April 2.

I had heard rumors about NYT Now when Executive Editor Jill Abramson and other top dogs from the Times announced the app and other mobile products to be rolled out at SXSW earlier this month, but it seems now the Grey Lady is ready to move away from an “all the news that’s fit to print” mentality to a “fast and engaging news experience” mindset, noted TechCrunch’s Ingrid Lunden.

NYT Now will feature quick summaries of the day’s biggest Times stories (“Morning and Evening Briefings”) as well as recaps of aggregated pieces from around the web, and it will all be produced by newsroom journalists on a mobile-only team. The $8 app gets you access to the full version of any story inside the app, but don’t expect an endless supply of Times journalism.

Read more

Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now! 

Rumble and Digital First Media Partner Up, Update Their Ideas of Mobile

rumbledfm

Last week, Digital First Media announced a partnership with Rumble, the mobile publishing platform. I’ve written about Digital First Media before, when they announced their plan to “unbolt” digital newsrooms from their print culture. This partnership is a move in that direction.

They aren’t just a new Rumble client. The two companies instead have partnered up for mutual benefits. According to Rumble cofounder and CRO Uyen Tieu, they had a team of developers in DFM’s newsrooms for a week, going through their systems, poking around their servers and taking stock of what they are currently working with. This way, says Tieu, Rumble can work with them to give them exactly what they want and need. Tieu says that they are a good fit for publishers like Digital First Media because they are a centralized platform “but we are agnostic in that we are open to working with everyone…we play well in the sandbox with others.”

Read more

Consumers Prefer the Mobile Web Over News Apps

mobilenews2A visitor to a news site that arrived through Facebook or search is less engaged than a direct visitor, according to a new study from Pew Research Center. This pattern holds true for both legacy media outlets and digitally-native publications like BuzzFeed.

The report looked at 26 news sites: the top 15 in traffic according to comScore and the top 20 most-shared publications on Facebook according to platform’s internal data. While it did not delve deeply into mobile traffic due to the limitations of comScore’s mobile panel, there were still some interesting insights on mobile Web-browsing habits.

Readers continue to favor Web browsing over apps when it comes to news. Read more

Your App is a “Walkie-Talkie” and You Need to Start Using It Like One

docwalkietalkieAs news publishers talk about ‘unbolting’ their digital enterprises and newsrooms work on being more mobile in the name of more engaged with their audiences, it’s hard to imagine what that eventually looks like. To start, it might be helpful not to change our actual news products but focus on new ways of using what we have.

Investing in baby steps, if you will.

That’s what the guys behind the software seem to think anyway. Mag+ is the ‘content publishing ecosystem’ and software behind many of the newspaper and magazine apps you might read — New York Magazine, The Atlantic Weekly, Bloomberg Markets, Chicago Sun-Times, Popular Science, and The Next Web to name a few.

They’ve also just released an upgrade to their software that mirrors some general trends in news publishing. Mike Haney, co-founder and creative director for Mag+, says that the upgrade focused on redesigning the storefront and better sorting, so users know what they have when they want it. They’ve also partnered with eMagazine Insight, so publishers can track the effectiveness of in-app links and banners and hone their marketing campaigns. Most interesting for a mobile newsroom is the take on push notifications and alert channels. Another partner, Appboy, brings custom segemented messaging to Mag+ apps. From their release:

In addition to issues, the app can deliver custom push notifications, promotions, cross app promotions, in-app notifications and news feed items that can be specifically targeted to users based on what they’ve done in the app. Combined with a built-in feedback tool, these features make the platform a more effective communications tool and opens it for a broader range of uses.

It’s just one step in looking at the app as a multi-channeled tool to build better engagement with readers. Haney explains:

We talk about being a content hub. Its not about just designing your issue and pushing it out, but it’s about creating a relationship with your consumer. It’s like a walkie-talkie — you have one in your pocket and they have the other one, and you have the ability to reach out and talk to them and give them control about what they get from you. Read more

3 Lessons Journalists Can Learn From Circa

Roughly a week and a half ago, a new mobile app launched for iOS devices that may have a big impact in news circles – not just in terms of usage, but in how it may affect the way journalists and news organizations think about presenting the news for a mobile audience.

The app, known as Circa, is branded as “the best way to read the news on your phone.” As opposed to functioning like an RSS feed by incorporating entire stories for users or as an app providing short summaries to recap major news stories, Circa offers a snack-able alternative for story consumption.

Read more

NEXT PAGE >>