The New York Times has been a bit slow getting with the program, as mobile offerings go. NYT Now, an $8 app billed monthly, will offer top stories as curated by Times editors on mobile phones (it’s not clear yet when an iPad version is coming) starting April 2.
I had heard rumors about NYT Now when Executive Editor Jill Abramson and other top dogs from the Times announced the app and other mobile products to be rolled out at SXSW earlier this month, but it seems now the Grey Lady is ready to move away from an “all the news that’s fit to print” mentality to a “fast and engaging news experience” mindset, noted TechCrunch’s Ingrid Lunden.
NYT Now will feature quick summaries of the day’s biggest Times stories (“Morning and Evening Briefings”) as well as recaps of aggregated pieces from around the web, and it will all be produced by newsroom journalists on a mobile-only team. The $8 app gets you access to the full version of any story inside the app, but don’t expect an endless supply of Times journalism.