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Posts Tagged ‘mobile consumption’

TV Reigns In News Consumption and More Surprises in ‘Personal News Cycle’ Study

Fewer than 50 percent of the API's sample set said they used an online-only reporting service to find news. Eighty-two percent said they went straight to local TV news.

Fewer than 50 percent of the API’s sample set said they used an online-only reporting service to find news. Eighty-two percent said they went straight to local TV news.

An exciting new partnership between the American Press Institute (API) and the Associated Press-NORC Center for Public Affairs Research called the Media Insight Project has produced a study called “The Personal News Cycle: How Americans choose to get their news”.

The Media Insight Project’s main goal is to “understand changing news audiences” through a series of polls and studies, the initiative’s leaders announced in a press release last week.

“We created the AP-NORC Center to serve the news industry by making the best social science research available to journalists and the public in order to promote a greater understanding of social trends,” AP-NORC Center Director Trevor Tompson said.

Based on a telephone survey of 1,492 adults across the nation conducted from Jan. 9 to Feb. 16, 2014, here are a few of the study’s key takeaways, published on March 17:

Consumers will find the news they want on the technology that is most convenient

According to the Media Insight Project, traditional media is still relevant for sifting through the news. Respondents used at least four devices to either discover or follow up on stories in a single week, but the tools used may surprise you. “The most frequently utilized devices include television (87 percent), laptops/computers (69 percent), radio (65 percent), and print newspapers or magazines (61 percent),” reported API. The same people said they preferred television to computers for consuming news 24 percent to 12 percent, with cell phones and tablets at 12 and four percent, respectively. ”People who own and use more devices are no more or less likely to use print publications, television, or radio to access the news,” read the study.

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Wibbitz: Turn Text into Video, ‘Readers into Watchers’

Video editors of the world, unite! Wibbitz is a new news application that turns text based articles into short videos using RSS feeds and smart algorithms, complete with natural voice narration and infographics. In five seconds. It’s either the next big thing or the next sign that we’re one step closer to ‘The Fifth Element.”

They’re backed by Horizon Ventures (Spotify, Siri, Summly, among others), so it’s probably both.

The idea behind the technology falls directly in line with the habits of “news snacking” on mobile devices. But don’t publishers have a problem with taking their content and aggregating it? Not really, Wibbitz co-founder Zohar Dayan told me over the phone this week:

Not once they understand our long term vision. Our consumer facing vision is to be a platform that allows third party content providers to produce their own videos out of their own content. It’s mobile friendly and generates higher CPMs, especially with mobile devices.

We all know that producing videos is expensive, and as Dayan notes, “there’s only a certain amount of videos you can produce on a daily basis.” He hypothesizes that on a medium sized website, about 15% of articles have videos, some produced in house, some grabbed from the internet. “We enable them to leverage their own existing content and turn that 15% into 80% percent. Once they understand that, they’re interested in using it on their own platform, and that’s we’re going to enable them to do in the coming months.” Read more

Key Findings And Major Trends From “State Of The Media 2012″ Report

The PEW Research Center has released its annual comprehensive look at the health of journalism in America, the State of the Media 2012Key findings and major trends from the study include a lot of information we would have guessed about digital and print revenue, and a few surprises about social media. Here are the highlights:

PEW State of the News Media 2012

  • Digital continues to dominate audience growth. TV network audiences also grew for the first time in a decade. Newspapers suffered the most, with circulation falling by 4 percent, but digital audience growing (though digital revenue is growing “painfully slow”).
  • Overall online advertising over all increased 23 percent in 2011, but tech companies account for about 68 percent of that, rather than newspapers.
  • There was huge growth of audio consumption while in the car. Not necessarily via AM/FM radio, but through mobile devices. As many as 38 percent of Americans now listen to audio on digital devices each week — a number expected to double by 2015.
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