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Posts Tagged ‘mobile devices’

Would You Let ‘Tablet Experts’ Handle Your Mobile Redesign?

logoIf PadSquad, a New York City based mobile advertising startup, has anything to say about it, 2014 will be all about tablets and native advertising for independent media companies. Dan Meehan, founder and CEO, explains that his company “sits between online publishers and advertisers.”

While large publishers like the New York Times, who’s redesign was actually more desktop-y than expected, have their own developers and sales teams to optimize the mobile experience for both users and advertisers, Meehan says that his company’s focus is on “the next tier of publishers, who have a large audience, and quality content, but rely on third parties to sell their inventory. We focus on categories — men’s lifestyle, sports, entertainment and are looking to power that long tail of independent media companies.” Currently, this means sites like GoldenGlobes.com, TheDailyBanter.com, and GadgetReview.com.

PadSquad provides its services free to publishers — they migrate the desktop content to responsive mobile sites. They make their money from the advertisers, Meehan says. “We handle everything on the backend and we work with national brand advertisers and facilitate campaigns across all the pubs that we power and then we share that revenue with the publishers.” Read more

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Survey: People Aren’t News Reading; They’re ‘News Snacking’ [Infographic]

infographicMobiles Republic, a global news syndication company, recently released the results from its 2013 survey of news reading habits.

The study, based off the responses of over 8,000 of its News Republic® app users, indicates that news consumption is rising; as the number of news outlets grows, so do readers’ appetites for accurate, multi-sourced and fresh news.

Here are key takeaways and the full infographic:

People are checking the news more frequently and for shorter amounts of time.

Forget news reading. Today, it’s all about “news snacking,” meaning people are checking the news more often and typically on mobile devices. 75 percent of readers with smartphones and 70 percent with tablets check the news more than once a day. Read more

How Would You Visually Tell The Story Of News Consumption On Mobile Devices?

Pew Research Center’s Project for Excellence in Journalism (PEJ) has released a report in collaboration with The Economist Group that looks at news consumption on mobile devices. The comprehensive study looks at the activities of 9,513 adults on tablets and smart phones, and their feelings about advertisements and paying for news.  Though PEJ has already created its own infographic, they’re asking the public to come up with something better. Read more

4% of Mobile Users Used Phones to Monitor Election News, Study Finds

Eighty-two percent of American adults have cell phones, though just 4 percent of adults used their phones to monitor election results during this past midterm election cycle, according to a study released Thursday by the Pew Research Center’s Internet & American Life Project.

The number of adults with mobile devices has fluctuated between 73 percent in April 2006 and 85 percent in April 2009 and September 2010, according to the survey.

The study found that of the 82 percent of adults with cell phones, 71 percent use their phone for texting, while a much smaller 39 percent use their phones to access the Internet.

The most popular election-related activity on mobile devices? Telling others they had voted, which 14 percent of respondents with phones said they did.

Interestingly, just 10 percent of respondents used their phones to inform others about voting conditions, delays, long lines and voter turnout at their polling place.

News organizations which attempted to crowdsource voting problems — The Washington Post’s vote monitor a notable example — seemed to get relatively small responses. This study provides hard numbers as to why there was such low response.

A total of 2,257 adults participated in the survey, which was conducted between Nov. 3 and Nov. 24 and has a margin of error of +/- 3 percentage points.