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Posts Tagged ‘moneitzation’

Ready to Share: Packaging Your Digital Content

Chris Johanesen of Buzzfeed says that publishers should ban slideshows. Can we get a round of applause? They are remanants, like pageviews and the ‘like‘ button, of the beginnings of everything digital. Nothing fills me with a sense of dread more than clicking on a link and realizing there are ten, 30 page slideshows at the bottom of the story. It’s why it’s hard to read certain sites.

And of course, slideshows and the pageview complex go hand in hand. Johansen writes that you can’t trick people into sharing content, which is how Buzzfeed considers engagement. Which is sort of interesting in that, while also ploys to get readers to click through and add to the tally, slideshows are also perfect packages of content to share. Like silly lists.

Sometimes, content is made for slideshows. A collection of really great photos, be it of a newsworthy event or a fashion spread, that enhance a story is one. But who has a staff photographer anymore?

Other kinds of niche content will still exist in slideshow form as long as we’re clicking though on desktops, too. I’ve recently made grilling a bit of a hobby and when I’m browsing for ideas, I click through Food and Wine collections, in the same way my grandmother used to peruse her tattered recipe box.  Maybe they’re tricking me into monetizing their site for them, but there’s something inherently ‘browse-worthy’ about food and restauarant pages, much like travel.

As our content all ends up mobile, we’re going to have to be more innovative about packaging it. Even good tablet versions of good magazine just replicate the print version of the magazine, like Wired or the Atlantic, with some extra features and links. Meanwhile, content like this spread here, should just be one colorful, interactive page on the web, sort of like it used to be in the magazine.

Slideshows, and lists, will only die when mobile content really subsumes your desktop view. Do you think slideshows are ever anything but a way to garner pageviews? Are you encouraged to create them?

Photo c/o The Huffington Post

Mediabistro Course

Travel Writing

Travel WritingStarting November 4, learn how to turn your travel stories into published essays and articles! Taught by an experienced travel writing contributor, Jimmy Im will teach you how to explore the different travel niches and decide which platform is best for you, write engaging pitch letters, and develop a better understanding of the travel industry. Register now!

Want to Use Photos Fairly? Try Imgembed.

Alex Goh and the team at Imgembed are onto something. They launched this year at SXSW and already have one million images loaded into their platform for sharing, using, and, most importantly, monetizing photos online.

It goes something like this: if you are a professional or amateur photographer, you can upload your photos via Instagram, Flickr, or any other social photo sharing platform. If you’re a journalist, you can search images for free for your blog posts. You copy the embed link, and the photographer’s name comes embedded with the photo.

If the footer bar with the creator’s name doesn’t work for your layout, you go premium. Each photo comes with a price, set by the creator, for each impression. The image is always free for up to 10,000 impressions, and after that, you pay the price. And if you’re article with a picture gets more than 10,000 you should know how to monetize that anyway.

Every time a photo is embedded, the platform generates a unique jpeg with the creator’s name attached, so the photos are easier to track. You can ‘steal’ an Imgembed photo, but it has the artist’s name on it. Win – win.

It gets to the heart of digital copyright and Creative Commons licensing. Goh believes that people want to use creative works ethically, but aren’t very good at it. He says:

There’s a big misunderstanding about Creative Commons licensing. CC licenses mean that you can use the image, but you have to attribute the work to the creator. People often don’t do that or they forget to link back…So they’re stealing because it’s free and it’s easy. We’ve made it so easy, that there’s no excuse to do it the wrong way.

Read more

Syndicate and Monetize Content with DailyDigital

DailyDigital

When you’re an independent journalist, it can be difficult to raise funding for purchasing equipment, covering travel, and pursuing your stories. Fundraising through either traditional or crowdsourced methods is one way to sustain yourself, but that can become a job in itself. A new startup company called DailyDigital plans to change that by letting content creators syndicate and monetize their content across the Web.

DailyDigital seeks to take the guesswork out of offering online content by offering users a content delivery platform that protects your content while delivering it in a way that adds value to your audience (as well as to the content creator). Using DailyDigital, your articles, video and photos can be presented in an online store format, allowing you to sell and deliver your content to interested users on your terms.

Creating a digital storefront with DailyDigital is free (and advertiser-supported). Ad-free storefronts are also available for $19.99/month. Your files are safe and secure in the cloud, and digital storefronts scale beautifully for mobile devices and Internet-connected televisions. Payments are processed through PayPal, and DailyDigital pockets 15% of the transaction to cover hosting and programming.

DailyDigital also promises to offer incentives for affiliates and “Promoters”, their term for users who promote your content through their social networks. Promoters would earn a percentage of sales right along with the content creator. It will be interesting to see how the platform scales and what sort of offerings it will provide in the future.


DailyDigital is currently in “open beta” and will debut a Facebook-enabled storefront to complement their service on September 13, 2011. You can find out more about DailyDigital by visiting them at http://www.dailydigital.com, or contacting them on Facebook or Twitter.